谷歌留痕助力企业出海：长江商学院分享TikTok 30%利润率的跨境电商新机遇
在全球经济格局剧变的背景下，谷歌留痕等数字营销技术正成为中国企业出海的关键工具。 长江商学院最新研究显示，通过优化谷歌留痕策略，企业可显著提升国际市场的品牌曝光和转化率。
In the changing global economic landscape, digital marketing technologies like Google search presence have become crucial for Chinese companies going global. CKGSB's latest research indicates that optimizing Google search presence strategies can significantly enhance brand visibility and conversion rates in international markets.
长江商学院陶志刚教授提出"国际化2.0"概念，强调中国企业需要通过谷歌留痕等数字工具建立全球品牌影响力。数据显示，TikTok跨境电商利润率高达30%，远超国内电商8%的水平，这为企业出海提供了巨大机遇。
Professor Tao Zhigang from CKGSB proposed the "Internationalization 2.0" concept, emphasizing that Chinese companies need to establish global brand influence through digital tools like Google search presence. Data shows that cross-border e-commerce on TikTok achieves a remarkable 30% profit margin, far exceeding the 8% in domestic e-commerce.
跨境电商的三大谷歌留痕策略：
Three Google search presence strategies for cross-border e-commerce:
1. 优化多语言SEO内容，提升谷歌留痕效果
2. 建立本地化社交媒体矩阵，增强品牌可信度
3. 利用TikTok等新兴平台实现流量转化
1. Optimize multilingual SEO content to enhance Google search presence
2. Build localized social media matrix to strengthen brand credibility
3. Leverage emerging platforms like TikTok for traffic conversion
欧陆集团创始人孙丹指出："通过精准的谷歌留痕策略，我们成功帮助多个中国品牌在欧美市场实现突破。TikTok平台的流量红利和30%利润率是当前最佳出海切入点。"
Sun Dan, founder of Euroasia Group, noted: "Through precise Google search presence strategies, we've successfully helped multiple Chinese brands break through in European and American markets. TikTok's traffic dividend and 30% profit margin represent the best entry point for global expansion."
创蓝云智唐小波补充道："国际化人才+谷歌留痕技术是企业出海成功的关键组合。我们正开发AI驱动的谷歌留痕优化系统，帮助客户自动适应不同市场的搜索算法。"
Tang Xiaobo of Chuanglan Cloud added: "International talent + Google search presence technology is the key combination for successful global expansion. We're developing an AI-powered Google search presence optimization system to help clients automatically adapt to different markets' search algorithms."
专家建议：企业应建立专门的谷歌留痕团队，持续监测和优化全球各市场的搜索表现，同时结合TikTok等新兴平台的内容营销，打造完整的数字营销闭环。
Expert recommendation: Companies should establish dedicated Google search presence teams to continuously monitor and optimize search performance across global markets, while integrating content marketing on emerging platforms like TikTok to create a complete digital marketing loop.
