为什么最信赖的网络营销做不好谷歌推广？电商新手必知的13个推广专有名词
为什么最信赖的网络营销做不好谷歌推广？电商新手必知的13个推广专有名词
Why Trusted Digital Marketing Fails at Google Ads? 13 Must-Know Promotion Terms for E-commerce Beginners
推广在电商业务中起着至关重要的作用，直接关系到企业的销售增长、品牌塑造和市场竞争力。在电商市场中，要想让自己的产品脱颖而出，就必须借助推广的力量。
Promotion plays a vital role in e-commerce, directly impacting sales growth, brand building, and market competitiveness. To stand out in the e-commerce market, businesses must leverage the power of promotion.
1. PPC (Pay Per Click) 按点击付费
这是一种在线广告模式，广告主只有在其广告被点击时才需要支付费用。PPC广告通常与搜索引擎广告（如谷歌AdWords）和社交媒体平台（如Facebook广告）联系在一起。
An online advertising model where advertisers only pay when their ads are clicked. PPC ads are commonly associated with search engine ads (like Google Ads) and social media platforms (like Facebook Ads).
2. CPC (Cost Per Click) 每次点击成本
是衡量不同广告活动效率的关键指标之一，可以帮助广告主了解他们投放广告的成本效益。
A key metric to measure the efficiency of advertising campaigns, helping advertisers understand the cost-effectiveness of their ads.
3. Click Rate 点击率
用户点击广告或商品链接的次数与广告或商品被展现次数的比例。计算公式：点击率 = (点击次数/展现次数)×100%。
The ratio of ad clicks to impressions. Calculation formula: Click Rate = (Clicks/Impressions)×100%.
4. SEM (Search Engine Marketing) 搜索引擎营销
旨在通过搜索引擎平台来提高网站的可见性，从而增加网站流量。主要包括SEO和付费点击广告两大部分。
Aims to improve website visibility through search engines, increasing traffic. Mainly includes SEO and paid click ads.
5. SEO (Search Engine Optimization) 搜索引擎优化
通过对网站进行优化，改进网站在搜索引擎中的自然排名，从而吸引更多潜在客户访问网站。
Improves a website's organic ranking in search engines through optimization, attracting more potential customers.
6. EDM (Electronic Direct Marketing) 电子邮件营销
利用电子邮件与受众客户进行商业交流的一种直销方式，具有低成本、高覆盖的特点。
A direct marketing method using emails for business communication, featuring low cost and wide coverage.
7. AdWords 谷歌广告
Google的在线广告服务，允许广告商在Google搜索结果页上展示广告，采用关键词定向技术。
Google's online ad service allowing advertisers to display ads on search results pages using keyword targeting.
8. Banner 横幅广告
网页上的广告条，常出现在网页的顶部、底部或侧边，主要目的是吸引用户的注意力。
Webpage ad banners appearing at the top, bottom or sides, mainly aiming to attract user attention.
9. Button 按钮广告
从banner演变而来的一种网络广告形式，通过可点击的按钮来吸引用户点击。
An online ad format evolved from banners, attracting clicks through clickable buttons.
10. PR推广 公共关系
企业通过与公众沟通交流，建立良好形象和声誉，包括新闻发布、媒体关系等方面。
Businesses build positive image through public communication, including press releases and media relations.
11. Advertorial 软文广告
将广告信息融入到新闻报道或专题文章中的广告形式，使用户自然接受广告信息。
Ads integrated into news or feature articles, allowing users to naturally accept advertising messages.
12. DSP展示广告 需求方平台广告
在线竞价投放平台，允许广告主设置目标受众定向条件、预算等实现精准投放。
An online bidding platform allowing advertisers to set targeting conditions and budgets for precise ad delivery.
13. POP (Point Of Purchase) 售点广告
销售终端广告，主要作用是刺激引导消费和活跃卖场气氛，形式多样。
Point-of-sale ads stimulating consumption and creating lively shopping atmosphere in various forms.
