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如何通过谷歌竞价推广开拓海外游戏市场？灵犀互娱成功经验分享

记者 | 崔鹏编辑 | 近期，谷歌2021年Google Play年度大奖颁给了阿里互娱旗下的灵犀互娱。该公司海外发行负责人叶伟健分享了游戏公司海外发行策略和出海经验。

Reporter | Cui Peng Editor | Recently, Google Play's 2021 Best of Play Awards was awarded to Lingxi Games under Alibaba Games. The company's overseas publishing director Ye Weijian shared strategies and experiences in global market expansion.

成功产品与海外布局

灵犀互娱已推出《三国志·战略版》和《风之大陆》等爆款游戏。其中《三国志·战略版》2019年上线后长期位列AppStore畅销榜前三，目前正积极拓展海外市场。

Successful Products and Global Strategy

Lingxi Games has launched hit games including "Three Kingdoms Tactics" and "Wind Land". "Three Kingdoms Tactics" has remained in the top 3 of AppStore's best-seller chart since 2019 and is now expanding globally.

海外市场第一步：谨慎选择

叶伟健表示："我们选择三国题材是因为目标市场对三国IP认知度高。初期策略分两步：1) 吸引三国游戏爱好者 2) 扩展对三国文化感兴趣的SLG玩家。"

First Step in Global Market: Careful Selection

Ye Weijian said: "We chose the Three Kingdoms theme because of its high recognition in target markets. Our initial strategy had two phases: 1) Attract Three Kingdoms game fans 2) Expand to SLG players interested in the culture."

海外推广的挑战与解决方案

在日本市场，用户触达率最初仅25%，团队通过优化公告系统提升至75%。在韩国市场，通过重新定位产品为"赛季式手游"，成功获得50%新增用户。

Global Promotion Challenges & Solutions

In Japan, user reach rate was initially only 25%, improved to 75% through notification optimization. In Korea, by repositioning as "seasonal mobile game", they achieved 50% new user growth.

攻克最难市场：日本

叶伟健强调："日本市场需要极致本地化。我们组建本地团队，进行多轮翻译校对，确保产品不显'外来感'。光荣公司也提供了重要支持。"

Conquering the Toughest Market: Japan

Ye emphasized: "The Japanese market requires extreme localization. We established a local team and conducted multiple translation reviews to eliminate 'foreignness'. Koei Tecmo also provided crucial support."

未来规划与谷歌支持

2022年灵犀互娱将扩大亚太市场，并尝试进入欧美市场。谷歌在用户分析、产品测试等方面提供了重要支持。

Future Plans & Google Support

In 2022, Lingxi Games will expand in Asia-Pacific and enter Western markets. Google provided significant support in user analysis and product testing.

SEO优化提示：本文包含"谷歌竞价推广"、"海外市场"、"游戏出海"等高价值关键词，适合游戏公司和外贸企业参考。

SEO Tips: This article contains high-value keywords like "Google Ads", "global market", "game globalization", useful for gaming and export companies.