TikTok Shop新政解读：跨境卖家高效运营新策略
在数字化浪潮下，短视频和直播带货已成为电商新趋势，将社交平台推向电商"主舞台"。TikTok Shop作为跨境电商新势力，通过政策调整为卖家创造新机遇。
In the digital wave, short videos and live commerce have become new e-commerce trends, pushing social platforms to the "main stage" of e-commerce. As a new force in cross-border e-commerce, TikTok Shop creates new opportunities for sellers through policy adjustments.
美国站：缩短账期，激活资金流
US Station: Shortened Settlement Periods to Boost Cash Flow
自2024年11月1日起，TikTok Shop将跨境自营卖家账期从15天缩短至8天，显著改善卖家资金周转压力。优质卖家通过绩效评估可获得更短账期。
Starting from November 1, 2024, TikTok Shop has reduced the settlement period for cross-border sellers from 15 days to 8 days, significantly alleviating cash flow pressure. High-performing sellers can qualify for even shorter periods through performance evaluations.
英国站：优化物流，提升体验
UK Station: Logistics Optimization for Better Experience
新政策要求卖家在订单生成后2日内完成发货准备，并引入95%有效追踪率标准，确保物流透明度和时效性。
The new policy requires sellers to prepare shipments within 2 days of order generation, with a 95% valid tracking rate standard to ensure logistics transparency and timeliness.
双向赋能策略创造三方共赢
Two-way Empowerment Strategy Creates Triple Win
TikTok Shop通过"资金支持+物流优化"的双引擎策略，既帮助卖家提升竞争力，又增强消费者信任，实现平台-卖家-买家三方共赢。
Through its dual-engine strategy of "financial support + logistics optimization", TikTok Shop helps sellers improve competitiveness while enhancing consumer trust, creating a win-win-win situation for the platform, sellers and buyers.
对于跨境卖家而言，及时把握TikTok Shop政策变化，优化运营策略，将能在激烈竞争中脱颖而出。
For cross-border sellers, timely understanding of TikTok Shop policy changes and optimizing operational strategies will help stand out in fierce competition.
