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醴陵陶瓷产业国际化发展报告 | Liling Ceramics Industry Goes Global
近年来,醴陵陶瓷产业通过创新设计和国际营销战略,成功打入全球150多个国家和地区市场。根据最新数据,2018年醴陵外贸进出口总额达48004万美元,其中日用陶瓷占比58.8%,成为当地外贸出口的主力军。
In recent years, Liling's ceramic industry has successfully entered markets in over 150 countries and regions through innovative design and international marketing strategies. According to the latest data, Liling's total foreign trade import and export volume reached $480.04 million in 2018, with daily-use ceramics accounting for 58.8%, becoming the main force of local foreign trade exports.
龙头企业案例分析 | Case Study of Leading Enterprises
湖南华联瓷业股份有限公司作为行业标杆,其产品畅销全球40多个国家,出口量连续9年位居全国第一。公司拥有350余人的研发团队,每年申请专利近百项,新产品订单占比超过55%。
Hunan Hualian China Industry Co., Ltd., as an industry benchmark, has its products sold in more than 40 countries worldwide, with export volume ranking first in China for nine consecutive years. The company has a R&D team of over 350 people, applies for nearly 100 patents annually, and new product orders account for more than 55%.
环保产品受国际市场青睐 | Eco-friendly Products Favored Globally
醴陵陶润实业的中温炻瓷产品因其可自然分解的环保特性,在欧洲市场大受欢迎,年销售额1.74亿元中90%来自国际市场。
The mid-temperature stoneware products of Liling Taorun Industrial are highly popular in the European market due to their environmentally friendly characteristics of natural decomposition, with 90% of the annual sales of 174 million yuan coming from international markets.
完整产业链助力国际化 | Complete Industrial Chain Supports Globalization
目前醴陵已形成集研发、生产、物流于一体的完整陶瓷产业链,拥有16个马德里国际注册商标,产品获得国际市场广泛认可。
Liling has now formed a complete ceramic industrial chain integrating R&D, production and logistics, with 16 Madrid international registered trademarks, and its products have gained wide recognition in the international market.
