可信的建站与谷歌SEO：跨境电商入门三步指南
可信的建站与谷歌SEO：跨境电商入门三步指南
Reliable Website Building and Google SEO: A 3-Step Guide to Cross-Border E-commerce
跨境电商主要有两种途径：一是通过亚马逊等第三方平台，二是搭建独立站。接下来，我们将为您科普个人做跨境电商的选择方法，只需弄清以下三步即可。
There are two main approaches to cross-border e-commerce: one is through third-party platforms like Amazon, and the other is building an independent website. Below we'll explain the three key steps for individuals to start cross-border e-commerce.
第一步：前期调研 | Step 1: Preliminary Research
在进行前期调研时，需要对平台和独立站的特点进行深入了解，包括产品市场调研、目标国家的相关法律法规等。确保业务合法，同时明确整体方向，做好定位。
When conducting preliminary research, you need to thoroughly understand the characteristics of platforms and independent websites, including product market research and relevant laws and regulations in target countries. Ensure legal compliance while defining your overall direction and positioning.
对于个人新手来说：
For individual beginners:
- 独立站：具有自主权和灵活性，能够沉淀客户并掌握客户数据，但引流是一个难点。
- Independent website: Offers autonomy and flexibility, helps accumulate customers and master customer data, but traffic acquisition is challenging.
- 平台：玩法要求和规则较多，前期有平台流量支持。
- Platform: Has more requirements and rules, but provides platform traffic support in the early stage.
第二步：建站选择 | Step 2: Website Building Options
个人做跨境电商初期，资金是一个重要问题。平台会收取一定的佣金，而独立站除了租金外没有其他额外费用，负担较小。
For individuals starting cross-border e-commerce, capital is a key consideration. Platforms charge commissions, while independent websites mainly have rental costs with fewer additional expenses.
选择建站工具的关键因素：
Key factors when choosing website building tools:
- 系统使用体验
- System user experience
- 跟进服务
- Follow-up services
- 网站海外本地化体验
- Website localization for overseas markets
第三步：引流推广 | Step 3: Traffic Acquisition
随着流量红利的消失，获取流量都变得越来越困难。跨境卖家最常使用的引流方式包括：
As traffic dividends disappear, acquiring traffic becomes increasingly difficult. Common traffic acquisition methods for cross-border sellers include:
- Facebook广告
- Facebook Ads
- Google广告
- Google Ads
- Instagram营销
- Instagram Marketing
社交媒体引流优势：
Advantages of social media traffic:
- 流量巨大，特别是短视频平台
- Massive traffic, especially from short video platforms
- 容易产生口碑传播
- Easy to generate word-of-mouth spread
- 有助于塑造品牌
- Helpful for brand building
关于SEO费用说明：专业的谷歌SEO服务费用因服务内容和竞争程度而异，2万元/月的预算可以获取较全面的SEO服务，但具体费用应根据实际需求评估。
About SEO costs: Professional Google SEO service fees vary depending on service content and competition level. A budget of 20,000 RMB/month can obtain comprehensive SEO services, but actual costs should be evaluated based on specific needs.
