全域宜良SEO推广：为什么谷歌推广如此重要？亿玛DSP效果卓越案例解析
2015年10月25日，"中国广告长城奖·广告主奖"颁奖典礼在西安隆重举行。亿玛旗下的易博DSP凭借《聚美优品借助亿玛DSP精准开拓用户》案例荣获本届长城奖"营销传播金奖"。该案例展示了易博DSP如何帮助聚美优品发力海外购业务，并实现新客订单增长30%的卓越效果。
On October 25, 2015, the "China Great Wall Award·Advertiser Award" ceremony was grandly held in Xi'an. Yima's Yibo DSP won the "Marketing Communication Gold Award" for its case "Jumei Youpin Expands Users with Yima DSP Precision". The case demonstrated how Yibo DSP helped Jumei Youpin develop its overseas shopping business and achieved an outstanding 30% increase in new customer orders.
聚美优品的海外购战略转型 | Jumei Youpin's Overseas Shopping Strategy Transformation
作为化妆品垂直电商代表，聚美优品与天猫美妆、京东美妆并称电商三巨头。2014年5月上市后，聚美优品开通"极速免税店"，全面发力海外购业务。财报显示，2015年第一季度聚美总净营收同比增长61.8%，第二季度"极速免税店"贡献了自营业务总交易额的45%。
As a representative of vertical e-commerce in cosmetics, Jumei Youpin, Tmall Beauty and JD Beauty are known as the three giants of e-commerce. After going public in May 2014, Jumei Youpin launched the "Express Duty-Free Shop" and fully developed its overseas shopping business. Financial reports show that Jumei's total net revenue in the first quarter of 2015 increased by 61.8% year-on-year, and the "Express Duty-Free Shop" contributed 45% of the total transaction volume of self-operated business in the second quarter.
易博DSP的精准营销策略 | Yibo DSP's Precision Marketing Strategy
易博DSP通过TGI指数进行精准用户画像分析，发现目标用户为25-39岁追求生活品质的中高端白领。基于此，易博DSP将投放重点放在母婴、时尚、美妆等垂直媒体，通过RTB竞价模式实现精准投放。仅4周时间，聚美优品新客订单增长30%，ROI峰值达1:6，远超行业平均水平。
Yibo DSP conducted precise user portrait analysis through the TGI index and found that the target users were middle-to-high-end white-collar workers aged 25-39 who pursue quality of life. Based on this, Yibo DSP focused its placement on vertical media such as maternal and child, fashion, and beauty, achieving precise placement through the RTB bidding model. In just 4 weeks, Jumei Youpin's new customer orders increased by 30%, with a peak ROI of 1:6, far exceeding the industry average.
行业认可与四全模式 | Industry Recognition and Four-Comprehensive Model
2015年，易博DSP接连斩获"中国最具效果DSP平台奖"、"最佳效果DSP营销服务商"等权威奖项。9月，易博发布《四全模式客户服务规范》，提出"全网营销、全网精准、全程服务、全网成交"的服务承诺，推动DSP行业规范发展。
In 2015, Yibo DSP won authoritative awards such as "China's Most Effective DSP Platform Award" and "Best Performance DSP Marketing Service Provider". In September, Yibo released the "Four-Comprehensive Model Customer Service Standard", proposing service commitments of "whole network marketing, whole network precision, whole process service, and whole network transaction" to promote the standardized development of the DSP industry.
SEO优化建议：本文通过案例形式展示了DSP精准营销的价值，适合"谷歌推广"、"SEO优化"、"跨境电商营销"等关键词优化。建议在标题和正文中适当加入"海外推广"、"精准营销"、"ROI提升"等长尾关键词。
SEO Optimization Suggestions: This article demonstrates the value of DSP precision marketing through case studies, suitable for keyword optimization such as "Google advertising", "SEO optimization", and "cross-border e-commerce marketing". It is recommended to appropriately add long-tail keywords such as "overseas promotion", "precision marketing", and "ROI improvement" in the title and text.
