Falabella.com Cyber Day卖家广告优化全攻略 - 2024年拉美电商大促制胜秘籍
Falabella.com Cyber Day卖家广告优化全攻略 - 2024年拉美电商大促制胜秘籍
Falabella.com Cyber Day Seller Advertising Optimization Guide - 2024 Latin America E-commerce Promotion Winning Strategies
随着电子商务行业的蓬勃发展，各大电商平台日益重视利用特定节日或活动来推动销售。Falabella.com作为拉美地区领先的电商平台，每年举办的Cyber Day活动都备受瞩目。
With the rapid development of the e-commerce industry, major platforms are increasingly focusing on utilizing special holidays or events to boost sales. As a leading e-commerce platform in Latin America, Falabella.com's annual Cyber Day event attracts significant attention.
2023年Cyber Day销售数据分析 | 2023 Cyber Day Sales Data Analysis
据智利圣地亚哥商会（CCS）的数据显示，2023年Cyber Day期间，智利电商总销售额达5.4亿美元。
According to data from the Santiago Chamber of Commerce (CCS), Chile's total e-commerce sales during Cyber Day 2023 reached $540 million.
热销品类推荐 | Hot Selling Categories
电子产品：笔记本、平板、电脑等高价产品凭借诱人折扣取得显著业绩
Electronic Products: High-value items like laptops, tablets, and computers achieved remarkable results with attractive discounts
时尚品类：时尚男女鞋占据销售榜首，化妆品和香水跃居第三
Fashion Categories: Fashion footwear topped sales charts, with cosmetics and perfumes ranking third
广告投放策略 | Advertising Strategies
F.media营销套餐：提供首页Banner、侧Banner、品牌墙等关键位置曝光
F.media Marketing Package: Offers exposure on key positions like homepage banners, side banners, and brand walls
Sponsored Products：帮助产品在类别页面和搜索结果获得最佳位置
Sponsored Products: Helps products secure premium positions in category pages and search results
广告创建指南 | Advertising Creation Guide
创建前准备：确保库存充足、图片高质量、描述完整、包含关键词
Pre-creation Preparation: Ensure sufficient inventory, high-quality images, complete descriptions, and keyword inclusion
活动设置：建议保持至少30天活跃，初次尝试可选择自动竞价
Campaign Setup: Recommended to remain active for at least 30 days, beginners can choose automatic bidding
关键指标监控 | Key Metrics Monitoring
- ACOS（广告销售成本比）
- ROAS（广告支出回报率）
- CTR（点击率）
- CR（转化率）
随着2024年Cyber Day大促（6月3日-5日）的临近，卖家应提前规划广告策略，把握拉美电商增长机遇。
With the 2024 Cyber Day promotion (June 3-5) approaching, sellers should plan advertising strategies in advance to seize Latin America's e-commerce growth opportunities.
