如何利用Facebook高效打造企业私域流量获取询盘 - 佛山陶瓷企业案例分享
案例背景/Case Background:
佛山某高端陶瓷企业致力于为全球客户提供优质岩板产品，产品广泛应用于家居、橱柜、工装/家装等领域。企业在国内享有盛誉，但在海外市场品牌知名度有待提升。
A high-end ceramics enterprise in Foshan specializes in providing premium sintered stone products for global customers, widely used in home furnishing, cabinets, and commercial/residential decoration. While enjoying strong reputation domestically, the brand needs to enhance its overseas visibility.
营销挑战/Marketing Challenges:
1. 如何通过海外社交媒体打造企业私域流量
2. 如何有效获取海外买家询盘
1. How to build private domain traffic through overseas social media
2. How to effectively generate overseas buyer inquiries
解决方案/Solutions:
第一步：优化Facebook商家主页/Step 1: Optimize Facebook Business Page
运营团队完善了企业主页所有内容信息，包括：
- 更新主页Banner
- 设置产品类别
- 配置自动回复功能
- 加入行业相关讨论群组
The operation team optimized all business page content including:
- Updating page banner
- Setting product categories
- Configuring auto-reply function
- Joining industry-related discussion groups
第二步：Facebook精准广告投放/Step 2: Precision Facebook Advertising
采用两种高效广告形式：
1. 主页赞广告：提升品牌知名度，增加粉丝量
2. 线索广告：收集潜在客户联系方式
Implemented two effective ad formats:
1. Page Like Ads: Enhance brand awareness and increase followers
2. Lead Ads: Collect potential customer contact information
营销成果/Marketing Results:
• 主页覆盖量：289,826人次 ↗
• 新增粉丝：10,000+个 ↗
• 广告展示：2,167,56次 ↗
• 广告询盘：250+个 ↗
• Page reach: 289,826 people ↗
• New followers: 10,000+ ↗
• Ad impressions: 2,167,56 times ↗
• Leads generated: 250+ ↗
成功关键/Success Factors:
1. 专业的主页优化提升品牌形象
2. 精准的广告定位覆盖33个国家
3. 持续的内容运营保持用户互动
1. Professional page optimization enhances brand image
2. Precise ad targeting covers 33 countries
3. Continuous content operation maintains user engagement
