广交会电商"展会通"升级 助力企业高效获取外贸订单
中新网广州11月4日电 - 第122届广交会于11月4日在广州琶洲展馆圆满闭幕。据广交会电子商务有限公司总裁李晓滨介绍，本届广交会期间，电商平台"展会通"表现亮眼，共发送产品信息超过186万条，较上届增长近3倍。
China News Service, Guangzhou, November 4th - The 122nd Canton Fair successfully concluded on November 4th at the Pazhou Complex in Guangzhou. According to Li Xiaobin, President of Canton Fair E-Commerce Co., Ltd., the "Exhibition Connect" platform performed remarkably during this session, sending over 1.86 million product messages, nearly triple the amount from the previous session.
数据显示，采购商询盘最多的前四大行业分别是：玩具与礼品、机械配件与工具、家具与室内装饰品以及商业及工业产品。
Statistics show the top four industries receiving the most inquiries from buyers were: toys and gifts, machinery parts and tools, furniture and interior decorations, and commercial and industrial products.
李晓滨表示："经过两届广交会的运行，'展会通'不断优化升级，为参展商和采购商提供更精准的匹配服务，帮助企业在短时间内以低成本获取目标客户，显著提高了参展效率。"
Li Xiaobin stated: "After operating through two Canton Fair sessions, 'Exhibition Connect' has been continuously optimized and upgraded to provide more precise matching services for exhibitors and buyers, helping enterprises acquire target customers at low cost within a short time, significantly improving exhibition efficiency."
精准营销效果显著
Remarkable Results from Targeted Marketing
广东省汕头市澄海区耀虹工艺制品有限公司负责人杜汉民分享道："出乎意料的是，通过'展会通'对我们产品感兴趣的客户多达70多个，其中20多位已下了样品订单。"该公司主营圣诞礼品。
Du Hanmin, representative of Yaohong Craft Products Co., Ltd. from Chenghai District, Shantou City, Guangdong Province, shared: "Unexpectedly, over 70 clients showed interest in our products through 'Exhibition Connect', with more than 20 already placing sample orders." The company specializes in Christmas gifts.
智能匹配+精准推送
Intelligent Matching + Precise Delivery
广交会采用实名制参展，采购商在注册时会登记个人信息和采购偏好。"展会通"通过智能算法，根据参展商行业设定与采购商偏好进行精准匹配，并将匹配结果定向推送。
The Canton Fair implements a real-name registration system where buyers register their personal information and purchasing preferences. "Exhibition Connect" uses intelligent algorithms to precisely match exhibitors' industry settings with buyers' preferences, then delivers targeted results.
平台还具备"定距功能"，可帮助参展商锁定半径30米内的目标采购商，主动推送产品信息，并为有意向的采购商规划路线，引导至展位。
The platform also features a "distance-based function" that helps exhibitors identify target buyers within a 30-meter radius, actively push product information, and route interested buyers to their booths.
实际案例验证效果
Case Studies Validate Effectiveness
东莞正祥彩膜工艺品有限公司的董敏兰表示："我们的展位位置不太显眼，但使用'展会通'首日就有目标采购商询盘，一位墨西哥客户通过APP收到推送后直接找到我们展位并下单。"
Dong Minlan from Dongguan Zhengxiang Color Film Crafts Co., Ltd. said: "Our booth location wasn't very prominent, but we received inquiries from target buyers on the first day of using 'Exhibition Connect'. A Mexican client found our booth directly after receiving the push notification through the app and placed an order."
随着跨境电商的发展，"展会通"这类智能匹配平台正成为外贸企业获取订单的新利器，特别是在广交会等大型展会上，能有效弥补位置不佳等传统参展痛点。
With the development of cross-border e-commerce, intelligent matching platforms like "Exhibition Connect" are becoming powerful new tools for foreign trade enterprises to secure orders. Particularly at large exhibitions like the Canton Fair, they effectively address traditional pain points such as poor booth locations.
