好评数最多的罗湖SEO推广中心：谷歌SEO和SEM亚马逊运营QA集锦(644-653)
Q644：什么是秒杀LD（Lighting Deal）？
Q644: What is Lightning Deal (LD)?
秒杀属于亚马逊广告的一种，是一种限时促销优惠，参与秒杀的商品会在亚马逊促销页面（亚马逊访问量最大的页面之一）上显示有限的几个小时（具体时间因不同国家/地区的商城而异，通常为 4 到 12 个小时，具体时间由亚马逊决定）。商品参与秒杀不仅有助于提升销量，还能有效减少库存。
Lightning Deal is a type of Amazon advertising, a limited-time promotional offer. Products participating in LD will be displayed on Amazon's promotion page (one of Amazon's highest-traffic pages) for a limited number of hours (the specific duration varies by country/marketplace, typically 4 to 12 hours as determined by Amazon). Participating in LD not only helps boost sales but also effectively reduces inventory.
Q645：报名参加秒杀的费用是多少呢？
Q645: What is the cost to participate in LD?
比如美国站，正常的秒杀费用是150美元，大型促销活动（比如prime day）期间的费用会更高。其它站点的费用会有所不同，卖家可以从后台查询或者开case向客服咨询。
For example, in the US marketplace, the standard LD fee is $150, which may be higher during major promotional events (like Prime Day). Fees vary across other marketplaces, and sellers can check in the backend or open a case to consult customer service.
Q646：什么是亚马逊7天促销？
Q646: What is Amazon 7-Day Deal?
与秒杀类似，7天促销（7 Day Deal，简称7DD）也是一种限时促销优惠，区别是在亚马逊促销页面上的显示时长不同，参与7天促销的商品将会在促销页面显示7天的时间。
Similar to LD, 7-Day Deal (7DD) is also a limited-time promotional offer. The difference lies in the display duration - products participating in 7DD will be shown on the promotion page for 7 days.
Q647：报名7天促销的费用是多少呢？
Q647: What is the cost to participate in 7DD?
比如美国站，正常的秒杀费用是300美元，大型促销活动（比如prime day）期间的费用会更高。其它站点的费用会有所不同，卖家可以从后台查询或者开case向客服咨询。
For example, in the US marketplace, the standard 7DD fee is $300, which may be higher during major promotional events (like Prime Day). Fees vary across other marketplaces, and sellers can check in the backend or open a case to consult customer service.
Q648：报名7天促销秒杀活动的条件有哪些呢？
Q648: What are the requirements to participate in 7DD?
要符合促销条件，首先你必须是专业卖家，每月至少有 5 个卖家反馈评级，且整体评分至少为 3.5 星。此外，商品还必须满足以下条件：在亚马逊商城拥有销售历史记录且评分至少为 3 星；包含尽可能多的变体；不是受限商品或具有攻击性、令人尴尬或不适宜的商品；所有地区均符合亚马逊 Prime 的要求；新品状况；符合买家商品评论政策；符合定价政策；符合促销频率政策。
To qualify, you must first be a Professional Seller with at least 5 seller feedback ratings per month and an overall rating of at least 3.5 stars. Additionally, products must meet the following requirements: have a sales history on Amazon with a rating of at least 3 stars; include as many variations as possible; not be restricted or offensive, embarrassing, or inappropriate items; meet Amazon Prime requirements in all regions; be in new condition; comply with customer review policies; comply with pricing policies; and comply with promotion frequency policies.
Q649：什么是亚马逊镇店之宝？
Q649: What is Amazon Deal of the Day (DOTD)?
镇店之宝，英文名是Deal of the Day（简称：DOTD），大促期间有时也称为Spotlight Deal。是指参与活动的一个或一组高需求的商品，仅在指定的一天内设有大幅折扣的促销活动。而作为促销中流量最高、申报要求也最严格的展示活动，大部分站点的镇店之宝目前实行邀请制，且必须通过客户经理申报。镇店之宝通常适用于店铺中的热销品，是助热卖商品更上一层楼的绝佳机会。如果受到亚马逊邀请，卖家可以尝试一下。目前DOTD是免费的。
Deal of the Day (DOTD), sometimes called Spotlight Deal during major promotions, refers to one or a group of high-demand products participating in a promotion with significant discounts available only on a specified day. As the highest-traffic and most strictly regulated promotional display activity, most marketplaces currently implement an invitation system for DOTD, which must be applied for through an account manager. DOTD is typically suitable for best-selling products in stores and represents an excellent opportunity to take hot-selling items to the next level. If invited by Amazon, sellers should consider participating. Currently, DOTD is free of charge.
（来源：绝版祥Cary）以上内容属作者个人观点，不代表雨果网立场！本文经原作者授权转载，转载需经原作者授权同意。上雨果网搜索"跨境资料库",领取欧美/东南亚各国市场商机、各大平台热销品报告、跨境电商营销白皮书！
(Source: Cary from Juebanxiang) The above content represents the author's personal views and does not represent the position of Cifnews! This article is reprinted with the author's authorization. Search "Cross-border Database" on Cifnews to access market opportunities in Europe/America/Southeast Asia, best-selling product reports from major platforms, and cross-border e-commerce marketing white papers!
