稳外贸时代：新手卖家如何成功入驻主流跨境电商平台
跨境电商行业正迎来黄金发展期
Cross-border e-commerce is entering a golden period of development
在疫情后时代，跨境电商已成为传统外贸企业转型的重要选择。数据显示：
In the post-pandemic era, cross-border e-commerce has become an important choice for traditional foreign trade enterprises to transform. Data shows:
• 2021年中国跨境电商进出口规模达1.98万亿元，同比增长15%
• In 2021, China's cross-border e-commerce import and export scale reached 1.98 trillion yuan, a year-on-year increase of 15%
• 预计2023年全球电商销售额将占零售总额20%以上
• It is estimated that global e-commerce sales will account for more than 20% of total retail sales in 2023
四大主流跨境电商平台对比
Comparison of four mainstream cross-border e-commerce platforms
1. 亚马逊(Amazon)
• 全球最大跨境电商平台
• The world's largest cross-border e-commerce platform
• 提供FBA物流服务
• Provides FBA logistics services
• 适合新手卖家
• Suitable for new sellers
2. 沃尔玛(Walmart)
• 美国最大零售商
• The largest retailer in the United States
• DSV模式提高产品可信度
• DSV model improves product credibility
• 提供免费送货服务
• Provides free shipping services
3. 好市多(Costco)
• 会员制仓储超市
• Membership warehouse supermarket
• 客户忠诚度高
• High customer loyalty
• 高性价比商品
• Cost-effective products
4. 家得宝(Home Depot)
• 美国家居建材龙头
• Leading home improvement retailer in the US
• 月流量1.4亿次
• Monthly traffic of 140 million
• 线上线下结合
• Online and offline integration
入驻方式与建议
Entry methods and suggestions
1. 官方邀请制：多数美国商超采用邀请制入驻
1. Official invitation system: Most US supermarkets adopt an invitation system
2. 渠道协助：可通过WAYLI等专业渠道协助入驻
2. Channel assistance: Can be assisted by professional channels such as WAYLI
3. 准备完整资料：包括公司资质、产品认证等
3. Prepare complete materials: including company qualifications, product certifications, etc.
4. 了解平台规则：每个平台都有不同的运营要求
4. Understand platform rules: Each platform has different operational requirements
