国产圣诞用品出口旺季:创新产品驱动海外市场快速增长
央视网消息:随着全球圣诞季临近,中国圣诞用品制造商正迎来一年中最繁忙的出口发货期。据行业数据显示,创新产品成为今年出口增长的主要驱动力。
CCTV News: As the global Christmas season approaches, Chinese Christmas product manufacturers are entering their busiest export period of the year. Industry data shows that innovative products have become the main driver of export growth this year.
在浙江宁波慈溪市,一家领先的圣诞用品制造商展示了他们今年的明星产品——"双面反光镜"装饰灯。这款创新产品自5月上市以来,已实现400万元的出口额,预计将带动企业全年出口增长40%。
In Cixi City, Ningbo, Zhejiang Province, a leading Christmas product manufacturer showcased their star product this year - the "Double-sided Mirror" decorative light. Since its launch in May, this innovative product has achieved 4 million yuan in export value and is expected to drive the company's annual export growth by 40%.
另一家宁波企业开发的圣诞玻璃球装饰品成为今年爆款,具有香薰功能的10多款不同规格产品,在欧美市场零售价达10美元/个,目前已出口超100万美元。
Another Ningbo company's Christmas glass ball decorations have become this year's hit product. With aroma therapy functions and more than 10 different specifications, these products retail for about $10 each in European and American markets, with exports already exceeding $1 million.
行业趋势分析:
1. 创新设计产品溢价能力显著
2. 5月起出口量逐月递增
3. 装饰灯具、蜡烛台等传统品类保持稳定增长
Industry Trend Analysis:
1. Innovative designs command significant price premiums
2. Monthly export growth since May
3. Traditional categories like decorative lights and candle holders maintain steady growth
专家预测,随着圣诞季临近,中国圣诞用品出口将继续保持强劲增长势头,创新产品将成为未来市场竞争的关键因素。
Experts predict that as the Christmas season approaches, China's Christmas product exports will continue to show strong growth momentum, with innovative products becoming a key competitive factor in the future market.
