成功Google SEO必备的核心要素
技术要素 | Technical Elements
了解主流程序 | Understanding Mainstream Platforms
一名SEO需要懂些技术但不必精通，了解网站的主流程序，前端HTML代码。因为谷歌的爬虫主要爬取的是前端的页面代码内容。
An SEO specialist needs basic technical knowledge but doesn't have to be an expert. Understanding mainstream website platforms and front-end HTML code is essential since Google's crawlers primarily index front-end page content.
搜索引擎工作原理 | Search Engine Mechanics
谷歌就像一个图书馆，里面的书籍就是网站数据库。爬虫先去各个网站抓数据，然后索引到数据库，最后再进行排名。
Google operates like a library where books represent website databases. Crawlers collect data from websites, index it into databases, and then rank the content.
网站加载分析 | Website Loading Analysis
我们需要学会看网站浏览器的瀑布流（按F12），分析哪些文件影响了网站的加载速度。
Learning to analyze browser waterfall charts (F12) helps identify files affecting website loading speed.
数据分析要素 | Data Analysis Elements
关键词分析 | Keyword Analysis
面对关键词数据表格时，要能读懂市场信息，理解用户的搜索意图。使用AIAD用户旅程模型进行分析。
When analyzing keyword data, understand market signals and user search intent using the AIAD customer journey model.
流量分析 | Traffic Analysis
使用GA4分析：WHO（用户画像）、WHERE（流量来源）、WHAT（用户行为）。
Use GA4 to analyze: WHO (user profiles), WHERE (traffic sources), WHAT (user behavior).
心理学储备 | Psychological Knowledge
用户心理 | User Psychology
营销搞得好，妹子少不了。要了解目标群体的痛点和需求，推荐阅读《社会心理学》《消费心理学》。
Great marketing requires understanding target audiences' pain points. Recommended readings: "Social Psychology" and "Consumer Psychology".
AIAD模型 | AIAD Model
Awareness（认知）- Interest（兴趣）- Action（行动）- Decision（决策），每个阶段用户心理不同。
The AIAD model: Awareness (learning), Interest (consideration), Action (research), Decision (purchase) - each stage has distinct user psychology.
产品经理能力 | Product Manager Skills
选品能力 | Product Selection
产品选的好，运营就轻松。要能挖掘用户显性和隐性需求。
Good product selection makes operations easier. Ability to identify both explicit and hidden user needs is crucial.
趋势分析 | Trend Analysis
谷歌关键词数据配合Google Trends分析产品热度走向。
Combine Google Keyword data with Google Trends to analyze product popularity trends.
其他关键能力 | Additional Key Skills
广告投放 | Advertising
SEO要会投放广告，特别是Shopping广告（注意GMC审核）。
SEO specialists should master advertising, especially Shopping ads (note GMC approval process).
社媒渠道 | Social Media Channels
了解产品适合的社媒渠道：LinkedIn不适合快消品，TikTok不适合大型机械。
Identify suitable social channels: LinkedIn isn't for FMCG, TikTok isn't for heavy machinery.
团队沟通 | Team Communication
能用简洁语言让技术团队理解需求是基本要素。
Ability to communicate requirements clearly to technical teams is fundamental.
职业发展 | Career Development
SEO专家的发展路径：深耕成为专家、T型多技能人才、代运营、或转型电商。
SEO career paths: become an expert, develop T-shaped skills, offer agency services, or transition to e-commerce.
