高效海外推广PPT与谷歌竞价托管 | 文化出海流量密码解析
文化产业正成为全球经济新引擎。近年来,中国文化产业通过创新推广方式实现跨越式发展,广西文化企业更是在国家文化出口项目中表现亮眼。
Cultural industries are emerging as a new engine for global economy. In recent years, Chinese cultural enterprises have achieved leapfrog development through innovative promotion methods, with Guangxi-based companies particularly outstanding in national cultural export projects.
国家文化出口重点企业
National Cultural Export Key Enterprises
广西接力出版社:连续多年入选国家文化出口重点项目,实现从"走出去"到"走进去"的战略升级。
Jieli Publishing House: Multi-year recipient of national cultural export key projects, achieving strategic upgrade from "going global" to "going deep".
广西师范大学出版社:连续10年跻身"中国图书海外馆藏影响力"20强,海外影响力排名全国第五。
Guangxi Normal University Press: Ranked 5th nationally in overseas influence, maintaining top-20 position in "Chinese Books Overseas Collection Impact" for 10 consecutive years.
创新文化出海项目案例
Innovative Cultural Export Projects
中国-东盟跨境主播孵化基地:培养多语种主播,为跨境企业直播赋能,入选国家广电总局重点项目。
China-ASEAN Cross-border Anchor Incubation Base: Cultivating multilingual anchors to empower cross-border livestreaming, selected as key project by National Radio and Television Administration.
三维动画《音乐公主爱美莉》:签约百万美元海外发行协议,将在欧洲、澳洲等地区发行。
3D Animation "Princess Emmy": Signed million-dollar overseas distribution agreement for release in Europe, Australia and other regions.
文化出海推广策略
Cultural Export Promotion Strategies
广西通过三大核心策略推动文化出海:
Guangxi promotes cultural export through three core strategies:
- 组织参加国际展会(北京服贸会/深圳文博会/广交会)
- 利用中国-东盟文化论坛等平台
- 开展"壮美广西境外行"系列活动
- Participating in international expos (CIFTIS/SICIF/China Import and Export Fair)
- Utilizing platforms like China-ASEAN Cultural Forum
- Organizing "Beautiful Guangxi Global Tour" events
未来展望:广西将优化跨部门协调机制,挖掘优势产业资源,拓展文化出海新渠道,助力服务贸易高质量发展。
Future Outlook: Guangxi will optimize inter-departmental coordination, tap into advantageous industrial resources, and explore new channels for cultural export to boost high-quality service trade development.
