速卖通新手运营攻略：从选品到物流的完整指南
速卖通新手运营攻略：从选品到物流的完整指南
AliExpress Beginner's Guide: Complete Strategies from Product Selection to Logistics
在跨境电商领域，速卖通(Aliexpress)已成为许多卖家的首选平台。 本文将为您提供全面的运营攻略，帮助新手快速掌握平台运营技巧。
In the cross-border e-commerce field, AliExpress has become the preferred platform for many sellers. This article will provide you with comprehensive operational strategies to help beginners quickly master platform operation skills.
一、如何正确选品？
1. How to Select Products Correctly?
选品是成功的关键因素，找到合适的产品等于成功了一半。
Product selection is the key to success. Finding the right product is half the battle.
三种有效的选品方法：
Three effective product selection methods:
- 使用Google Trends分析近期流行产品
- Analyze recent popular products using Google Trends
- 通过速卖通搜索词分析，查看7天热搜词
- Check 7-day hot search terms through AliExpress search term analysis
- 利用1688和淘宝寻找低价优质货源
- Find low-cost quality sources using 1688 and Taobao
二、如何进行市场分析？
2. How to Conduct Market Analysis?
市场分析是运营的重要环节，需要敏锐的市场洞察力。
Market analysis is an important part of operations and requires keen market insight.
关键步骤：
Key steps:
- 分析竞争对手的价格策略
- Analyze competitors' pricing strategies
- 寻找具有竞争优势的产品
- Find products with competitive advantages
- 优化产品上架策略
- Optimize product listing strategies
三、产品上传技巧
3. Product Upload Techniques
三个关键注意事项：
Three key considerations:
- 标题优化：不超过3个关键词，描述简洁易懂
- Title optimization: No more than 3 keywords, concise and easy to understand
- 主图设计：建议白底，突出产品特点
- Main image design: White background recommended, highlighting product features
- 店铺装修：简洁风格，符合海外买家审美
- Store decoration: Simple style, catering to overseas buyers' aesthetics
四、物流选择策略
4. Logistics Selection Strategy
物流是影响店铺评分的重要因素，需要谨慎选择。
Logistics is an important factor affecting store ratings and needs to be carefully selected.
物流选择建议：
Logistics selection suggestions:
- 2公斤以下：国际小包(价格优势)
- Under 2kg: International small package (price advantage)
- 2公斤以上：EMS或四大快递(时效优势)
- Over 2kg: EMS or four major express (delivery time advantage)
威海谷歌竞价推广费用因行业竞争程度不同而有所差异，建议咨询专业服务商获取精准报价。
Weihai Google Ads costs vary depending on industry competition. It is recommended to consult professional service providers for accurate quotes.
通过以上策略，新手卖家可以在速卖通平台上快速成长，实现销售目标。
Through the above strategies, new sellers can grow quickly on the AliExpress platform and achieve sales goals.
