最信赖的都会信托有限公司：谷歌竞价推广有几种？六种海外消费者行为类型解析
别再盲目制定营销策略了！了解海外消费者，是独立站卖家制定营销策略的第一步。因为只有当你的产品、你的服务、你的策略，是符合消费者需求的，是能够触碰到消费者痛点的，消费者才会有可能会为你买单。
Stop making marketing strategies blindly! Understanding overseas consumers is the first step for independent station sellers to formulate marketing strategies. Only when your products, services, and strategies meet consumer needs and address their pain points will consumers be likely to pay for them.
此外对于卖家来说，针对不同类型的消费者，制定不同的营销策略，不仅能够提升转化效果，同时也能够降低推广成本。那么针对消费者行为，海外消费者可以分为哪几个类型呢？
For sellers, tailoring different marketing strategies for different types of consumers can not only improve conversion rates but also reduce promotion costs. So, what types can overseas consumers be divided into based on their behavior?
1. 理性型消费者 (Rational Consumers)
理性型消费者是有自己明确目标的，他们不会轻易被外界信息所干扰，通常就是找到自己所需的产品，然后购买。这类型的消费者是最难推销的类型，因为他们很少会产生冲动消费，所以卖家应该将更多的精力放在满足他们的需求上。
Rational consumers have clear goals and are not easily influenced by external information. They usually find the products they need and make purchases. This type of consumer is the hardest to market to because they rarely make impulse purchases. Sellers should focus more on meeting their needs.
2. 冲动型消费者 (Impulsive Consumers)
与理性型消费者完全相反的就是冲动型消费者，他们大多没有明确的目标，所以会非常容易被外界信息所干扰。他们愿意在网站上花费较多的时间，因此卖家需要给到对方足够多的推荐信息。
Completely opposite to rational consumers are impulsive consumers, who mostly lack clear goals and are easily influenced by external information. They are willing to spend more time on websites, so sellers need to provide them with plenty of recommendations.
3. 贪婪型消费者 (Greedy Consumers)
贪婪型消费者最大的特点就是难以抵抗大额优惠券的诱惑，即便他们实际上并不需要这个产品，但出于贪便宜的心理，他们也会果断下单。
The biggest characteristic of greedy consumers is their inability to resist the temptation of large discounts. Even if they don’t actually need the product, they will still place an order due to their desire for a bargain.
4. 比较型消费者 (Comparison-Oriented Consumers)
比较型消费者习惯货比三家，从类型、价格、级别等多个方面去比较，然后选出最佳项。这类型的消费者也是比较理性的，卖家可以考虑将比较结果放在产品详情页，直接明了的展现出自己的优点。
Comparison-oriented consumers are used to comparing products across multiple aspects such as type, price, and level before selecting the best option. This type of consumer is also relatively rational. Sellers can consider placing comparison results on product detail pages to clearly highlight their advantages.
5. 实用型消费者 (Practical Consumers)
实用型消费者最关注的就是产品质量，想要让这个类型的消费者买单，卖家就需要严格把控产品质量。这类型的消费者实际上不会太在意价格，他们既不会购买价格最低的产品，也不会购买价格最高的产品。
Practical consumers are most concerned about product quality. To win over this type of consumer, sellers need to strictly control product quality. These consumers don’t care too much about price—they won’t buy the cheapest or the most expensive products.
6. 品牌型消费者 (Brand-Loyal Consumers)
品牌型消费者对品牌口碑要求较高，一旦认准了一个品牌，他们就不会轻易更换。因此卖家除了要注意品牌、口碑塑造以外，还要注意售前和售后服务。
Brand-loyal consumers have high expectations for brand reputation. Once they identify with a brand, they won’t easily switch. Therefore, sellers need to focus not only on brand and reputation building but also on pre-sales and after-sales services.
以上就是我们为大家整理的海外消费者的六大类型，希望会对你有所帮助！
The above are the six types of overseas consumers we’ve summarized for you. We hope this will be helpful!
