Google推广：2024年海外游戏获客降本增效完整指南
随着全球游戏市场规模突破1.1万亿元人民币，中国游戏出海正面临新的机遇与挑战。本文将深入分析2024年海外获客的最新策略，并探讨亚马逊云科技如何助力企业实现降本增效。
As the global gaming market exceeds 1.1 trillion RMB, Chinese game companies are facing new opportunities and challenges in overseas expansion. This article provides an in-depth analysis of the latest user acquisition strategies for 2024 and explores how AWS can help companies achieve cost reduction and efficiency improvement.
游戏出海现状分析 | Game Industry Overseas Expansion Status
2023年数据显示，中国自主研发游戏出海规模出现小幅回落。主要原因包括：
2023 data shows that the overseas expansion scale of Chinese self-developed games experienced a slight decline. Main reasons include:
- 投放成本持续上升 | Continuous increase in advertising costs
- 部分企业缺乏充分出海准备 | Some companies lack adequate preparation for overseas expansion
- 海外市场竞争加剧 | Intensified competition in overseas markets
Google推广核心策略 | Core Google Advertising Strategies
1. 预约注册获取高质量用户 | Pre-registration for High-Quality Users
适合IP游戏或原创精品游戏，可通过Apple和Google官方渠道进行预约，获取核心用户群体。
Suitable for IP games or original premium games, pre-registration through official Apple and Google channels can help acquire core user groups.
2. 主流渠道精准投放 | Precise Advertising on Mainstream Channels
| 渠道 | Channel | 优势 | Advantages | 最佳适用场景 | Best Use Cases |
|---|---|---|
| 用户基数大，学习期短 | Large user base, short learning period | 短期测试，快速获量 | Short-term testing, quick user acquisition | |
| Google推广 | 长期ROI高 | High long-term ROI | 稳定产品长期投放 | Long-term advertising for stable products |
| TikTok | 年轻用户群体 | Young user base | 直播带货结合 | Integration with live streaming commerce |
新兴渠道推荐 | Emerging Channel Recommendations
- Molcal：全球顶级DSP平台，搜索广告优化出色 | Global top DSP platform with excellent search ad optimization
- Bing：覆盖北美欧洲高端职场男性用户 | Covers high-end professional male users in North America and Europe
- Yudax：俄罗斯本土优质渠道 | High-quality local Russian channel
亚马逊云科技助力方案 | AWS Solutions
亚马逊云科技提供完整的出海技术解决方案：
AWS provides complete technical solutions for overseas expansion:
- 全球基础设施支持多地区部署 | Global infrastructure supporting multi-region deployment
- AI驱动的广告投放优化 | AI-driven advertising optimization
- 数据分析与用户行为追踪 | Data analysis and user behavior tracking
- 安全合规的支付解决方案 | Secure and compliant payment solutions
外汇管理建议 | Forex Management Tips
出海企业需注意：
Overseas expanding companies should note:
- 提前开设香港/新加坡银行账户 | Open Hong Kong/Singapore bank accounts in advance
- 了解当地税务政策 | Understand local tax policies
- 选择合规的第三方支付平台 | Choose compliant third-party payment platforms
专业建议 | Professional Advice
对于初次出海企业，建议寻求专业代理公司支持，可降低30%以上的试错成本。
For companies new to overseas expansion, it's recommended to seek support from professional agencies, which can reduce trial-and-error costs by over 30%.
