外贸必备：LC信用证与谷歌竞价推广全攻略 | 进出口贸易新手指南
外贸支付方式选择：在国际贸易中，信用证(LC)是最安全可靠的支付方式之一，特别适合初次合作或大额交易。它能有效降低买卖双方的交易风险。
Payment Method Selection: In international trade, Letter of Credit (LC) is one of the safest and most reliable payment methods, especially suitable for first-time cooperation or large transactions. It effectively reduces transaction risks for both buyers and sellers.
谷歌竞价推广类型：外贸企业常用的Google Ads推广方式主要有三种：1) 搜索广告(Search Ads) - 针对关键词投放；2) 展示广告(Display Ads) - 在合作网站上展示；3) 购物广告(Shopping Ads) - 直接展示产品图片和价格。
Types of Google Ads: There are three main types of Google Ads commonly used by foreign trade companies: 1) Search Ads - targeting keywords; 2) Display Ads - showing on partner websites; 3) Shopping Ads - directly displaying product images and prices.
进出口贸易入门三步骤：
1. 开通进出口权和电子口岸(这是开展进出口业务的基础)
2. 开设美元账户(用于接收国际货款)
3. 建设英文网站(虽然不是强制要求，但强烈建议用于产品展示)
Three Steps to Start Import/Export Business:
1. Obtain import/export license and electronic port access (basic requirement)
2. Open USD account (for receiving international payments)
3. Build English website (not mandatory but highly recommended for product display)
国际贸易报价要点：完整的出口报价应包含：产品质量等级、规格型号、特殊包装要求、采购数量、交货期限、运输方式和产品材质等关键信息。
Key Elements of International Quotation: A complete export quotation should include: product quality grade, specifications, special packaging requirements, order quantity, delivery time, shipping method and material composition.
贸易流程起点：询价和报价是国际贸易的标准开端，专业的报价单能大幅提升成交机会。
Trade Process Starting Point: Inquiry and quotation are the standard beginning of international trade. Professional quotations can significantly increase transaction opportunities.
