北京信托为何选择谷歌广告推广？外贸商品不等于假货的鉴别指南
北京信托选择谷歌广告推广的战略考量
作为金融机构，北京信托选择谷歌广告推广主要出于以下原因：扩大国际影响力、精准触达高净值客户群体、以及通过数字营销提升品牌全球知名度。谷歌广告的全球覆盖能力和精准投放功能，使其成为金融机构国际化战略的重要工具。
外贸商品真伪鉴别四大要点
1. 面料与辅料质量：正品采用进口天然面料（真丝、棉、真皮），手感优良，含少量莱卡成分，极少使用化纤。需注意：高比例化纤成分往往是低端产品的标志。
2. 印花工艺差异：国内印染技术较国外仍有差距。正品使用进口面料印花，仿品则为仿制，质量差异明显。建议先到专卖店观察正品特征。
3. 款式时效性：服装厂为规避法律风险，不会当年出售新款正品。市场上所谓"新款"若与专卖店同步，必为假货。正品流通的多为前一年款式。
4. 销售渠道特征：正品批发价较高（如真丝连衣裙约150元），流通谨慎。大量现货且可大幅砍价的必为假货。正品店通常位置低调，靠熟客维系，店铺装修体现经营者实力。
关于服装定价的认知误区
许多消费者误以为知道成本价就意味着了解零售定价逻辑。实际上，店铺租金、人工、库存等运营成本都需计入，单纯比较批发价与零售价并不合理。
Why Imported Goods Aren't Necessarily Fakes
1. Material Quality: Authentic products use imported natural fabrics (silk, cotton, leather) with minimal synthetic fibers. High synthetic content often indicates lower quality.
2. Printing Techniques: There's significant quality gap between domestic and international printing technologies. Visiting official stores helps recognize authentic patterns.
3. Seasonal Availability: Manufacturers never release current-season authentic products to avoid legal issues. New designs appearing simultaneously in markets and boutiques are definitely counterfeit.
4. Distribution Channels: Genuine goods have higher wholesale prices (e.g. $20 for silk dresses) and limited availability. Stores with large inventories offering big discounts sell fakes. Authentic shops often locate discreetly, relying on repeat customers.
