Shopee短视频营销全攻略：全新流量入口+谷歌广告位解析
Shopee短视频营销全攻略：全新流量入口+谷歌广告位解析
Complete Guide to Shopee Short Video Marketing: New Traffic Portal + Google Ad Positions Analysis
还在为流量增长发愁吗？ Shopee短视频作为2024年最具潜力的流量新入口，菲律宾、越南、泰国、马来西亚站点已全面上线，其他站点即将陆续开放！数据显示，该功能上线后流量暴增600%，订单量增长超过2700%！
Where to find traffic growth? Shopee Short Video, as the most promising new traffic portal in 2024, has been fully launched in Philippines, Vietnam, Thailand and Malaysia markets, with other markets coming soon! Data shows traffic surged 600% and orders increased over 2700% after launch!
PART 1 流量入口与激励政策 | Traffic Portal & Incentives
短视频入口位于Shopee App首页底部导航栏，同时会通过推送通知触达买家。在首页、店铺页面、"我的"页面、商品详情页均可展示。
Accessible via bottom navigation bar in Shopee App homepage, with push notifications. Also displayed in homepage, store page, "My" page and product pages.
PART 2 电脑端上传教程 | Desktop Upload Guide
三步完成上传：
- 进入【中国卖家中心>>营销中心>>与买家互动>>短视频上传】
- 选择主/子账户店铺
- 上传视频并添加商品/优惠券
3-step uploading:
- Go to [CNSC >> Marketing Center >> Buyer Engagement >> Short Video Upload]
- Select main/sub-account store
- Upload video and add products/coupons
PART 3 谷歌广告位解析 | Google Ad Positions
结合Shopee推广时，谷歌搜索广告主要有4个核心展示位置：
- 搜索结果顶部（3-4个广告位）
- 搜索结果底部（2-3个广告位）
- 右侧边栏（桌面端）
- 购物标签页（针对电商广告）
For Google Ads integration with Shopee promotion, there are 4 core positions:
- Top of search results (3-4 ads)
- Bottom of search results (2-3 ads)
- Right sidebar (desktop)
- Shopping tab (for e-commerce ads)
短视频内容策略 | Content Strategy
| 站点 | Market | 热门内容类型 | Popular Content |
|---|---|
| 马来西亚 | Malaysia | 产品使用教程 | Product tutorials |
| 菲律宾 | Philippines | 促销活动展示 | Promotion showcases |
| 泰国 | Thailand | 网红测评 | KOL reviews |
| 越南 | Vietnam | 工厂实拍 | Factory footage |
SEO优化提示：视频标题建议包含核心关键词+场景词（如"夏季连衣裙穿搭教程"），并添加3-5个相关话题标签。
SEO Tip: Include core keywords + scenario words in titles (e.g. "Summer dress styling tutorial") with 3-5 relevant hashtags.
