付费SEO推广有前景吗？谷歌SEO推广费用解析

付费SEO推广有前景吗？谷歌SEO推广费用解析

Is Paid SEO Promotion Promising? Analysis of Google SEO Promotion Costs

谷歌：搜索与广告的巨头之争

Google: The Battle of Search and Advertising Giants

坊间有一种观点广为流传：Google 并非一家单纯的科技公司，而可被视为全球最大的广告公司。事实上，Google 的主要收入来源正是广告业务（AdWords）。

There is a widely circulated view that Google is not just a technology company, but can be regarded as the world's largest advertising company. In fact, Google's main source of income is its advertising business (AdWords).

AdWords的两种盈利模式：

Two Profit Models of AdWords:

1. 搜索引擎广告

1. Search Engine Advertising

例如，在 Google 上进行关键词搜索后，搜索结果的顶部或右侧会显示与关键词相关度较高的广告。这些广告是根据用户输入的关键词来展示的，通常也是用户感兴趣且可能会点击的，其收费模式为按 CPC（每次点击成本）计费。

For example, after performing a keyword search on Google, ads with high relevance to the keyword will appear at the top or right side of the search results. These ads are displayed based on the keywords entered by users, usually of interest to users and likely to be clicked, with a CPC (cost per click) pricing model.

2. 展示广告网络

2. Display Advertising Network

网站主和开发者们通过 Google 的 AdSense 产品与 Google 开展合作，将其网页上的一批广告位提供给 Google。这些网站主和开发者在业界被称为发布商，移动 APP 开发者也属于发布商的一部分。

Website owners and developers collaborate with Google through its AdSense product, providing a set of ad spaces on their web pages to Google. These website owners and developers are referred to as publishers in the industry, and mobile APP developers are also part of the publishers.

Google 通过实时竞价系统实现精准营销，成为世界上最大的广告公司。百度的模式与 Google 如出一辙，但针对的是汉语市场。

Google achieves precise marketing through its real-time bidding system, making it the world's largest advertising company. Baidu follows a similar model as Google, but targets the Chinese language market.