白酒出海新机遇：严进宽出政策下的国际化战略
作者｜子煜 编辑｜方圆 排版｜王月桃
By｜Zi Yu Editor｜Fang Yuan Layout｜Wang Yuetao
在政府多措调控的出海大潮中，白酒行业正面临新的发展机遇。12月起实施的出入境新规和跨境电商政策，为中国白酒国际化开辟了新路径。
Amid the government's regulatory measures in the going-global trend, the baijiu industry is facing new development opportunities. The new出入境 regulations and cross-border e-commerce policies implemented from December have opened new paths for the internationalization of Chinese baijiu.
01 严入境、宽出口：政策风向转变
01 Strict Inbound, Loose Outbound: Policy Wind Shift
国务院关税税则委员会最新《办法》规定：进境旅客免税携带12度以上酒精饮料限额降至1.5升，港澳进境旅客限额0.75升，经常出入境人员禁止免税携带。
The latest "Measures" from the State Council Tariff Commission stipulates: inbound passengers' duty-free allowance for alcoholic beverages above 12 degrees is reduced to 1.5 liters, 0.75 liters for passengers from Hong Kong and Macau, with frequent travelers prohibited from duty-free携带.
与此同时，跨境电商出口监管优化措施将于12月15日实施，香港烈酒税率从100%大幅降至10%。这一"严进宽出"的政策组合拳，为白酒出海创造了有利条件。
Meanwhile, optimized cross-border e-commerce export regulations will take effect on December 15, and Hong Kong's烈酒 tax rate has been大幅 reduced from 100% to 10%. This "strict inbound, loose outbound" policy combination creates favorable conditions for baijiu going global.
02 国内外市场联动：白酒迎来发展机遇
02 Domestic and International Market Linkage: Opportunities for Baijiu
政策调整带来三大影响：
Policy adjustments bring three major impacts:
1. 进口酒低价竞争减少，本土市场环境改善
1. Reduced低价 competition from imported alcohol, improved domestic market environment
2. 白兰地反倾销措施为中高端白酒腾出市场空间
2. Brandy anti-dumping measures create market space for mid-to-high-end baijiu
3. 2024年前三季度酒类出口额同比增长8.91%，增速高于外贸整体水平
3. Baijiu export value increased 8.91% YoY in first three quarters of 2024, outpacing overall foreign trade growth
03 白酒出海加速度：行业协同发力
03 Baijiu Going Global Accelerates: Industry Collaborative Efforts
香港成为白酒出海重要窗口：
Hong Kong becomes key gateway for baijiu going global:
• "2024香港美酒佳肴巡礼"中国展区增至22个
• "2024 Hong Kong Wine & Dine Festival" Chinese exhibition area expanded to 22 booths
• 第十六届香港国际美酒展吸引茅台、汾酒等头部品牌
• 16th Hong Kong International Wine & Spirits Fair attracted leading brands like Moutai and Fenjiu
行业标准化建设同步推进：
Industry standardization progresses simultaneously:
• 《白酒质量通则》国家标准起草工作会议召开
• National standard drafting meeting for "Baijiu Quality General Rules" held
• 中国酒业协会发布《白酒文化国际推广手册》
• China Alcoholic Drinks Association released "International Promotion Manual for Baijiu Culture"
专家指出，白酒出海需借鉴洋酒入华经验，在文化传播、品牌建设、渠道开拓等方面持续发力。政策环境改善只是第一步，真正的国际化需要行业标准统一和企业差异化战略的结合。
Experts note that baijiu going global should learn from imported spirits' experience in China, making continuous efforts in cultural communication, brand building, and channel development. Improved policy environment is just the first step - true internationalization requires unified industry standards combined with corporate differentiation strategies.
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