工业品出海新机遇：MRO跨境供应链平台的SEO与谷歌竞价策略
工业品出海新机遇：MRO跨境供应链平台的SEO与谷歌竞价策略
New Opportunities for Industrial Products Going Global: SEO and Google Bidding Strategies for MRO Cross-border Supply Chain Platforms
中国工业品出口现状：随着中国制造业的崛起，工业品出海正成为企业增长的新引擎。根据海关总署数据，2022年中国工业品出口额占比最高，仅机电产品出口就达13.7万亿元。
Current Status of China's Industrial Product Exports: With the rise of China's manufacturing industry, the export of industrial products is becoming a new engine for enterprise growth. According to data from the General Administration of Customs, industrial product exports accounted for the highest proportion in 2022, with mechanical and electrical product exports alone reaching 13.7 trillion yuan.
传统出海方式的局限性：目前工业品跨境仍主要依赖非专业B2B平台（如速卖通、亚马逊）、传统贸易商渠道和线下展会模式。
Limitations of Traditional Export Methods: Currently, cross-border industrial products still mainly rely on non-professional B2B platforms (such as AliExpress, Amazon), traditional trader channels, and offline exhibition models.
绿森工业品的创新模式：这家成立于2020年的企业构建了独特的MRO跨境供应链平台，其核心优势包括：集成供应商身份服务"一带一路"沿线国家、提供研发设计+采购+技术服务的综合解决方案、自主研发SaaS平台实现全流程数字化。
Innovative Model of Green Forest Industrial Products: Founded in 2020, this company has built a unique MRO cross-border supply chain platform with core advantages including integrated supplier identity services for countries along the "Belt and Road," comprehensive solutions combining R&D design + procurement + technical services, and independently developed SaaS platforms for full-process digitalization.
SEO优化与谷歌竞价实用技巧
SEO Optimization and Google Bidding Practical Tips
SEO优化提示：在谷歌竞价推广中，订单号查询可通过以下步骤实现：
SEO Optimization Tips: In Google bidding promotions, order number queries can be achieved through the following steps:
- 登录代理开户的Google Ads账户
- 进入"工具与设置"-"结算"-"交易记录"
- 使用筛选功能按日期/金额查找特定订单
- Log in to the Google Ads account opened by the agent
- Go to "Tools & Settings" - "Billing" - "Transaction Records"
- Use the filter function to find specific orders by date/amount
平台运营数据亮点：
Platform Operation Data Highlights:
| 指标/Metrics | 数据/Data |
|---|---|
| SKU数量/SKU Quantity | 15,000+ |
| 自研产品占比/Self-developed Product Ratio | 10% |
| 注册用户/Registered Users | 5,000+ |
创始人观点：创始人吕宙峰指出："我们的核心竞争力在于积累的上万份询单数据库、专业的供需匹配算法以及与40+专线物流商的合作"。
Founder's Perspective: Founder Lyu Zhoufeng pointed out: "Our core competitiveness lies in the accumulated database of tens of thousands of inquiries, professional supply-demand matching algorithms, and cooperation with 40+ dedicated logistics providers."
未来发展规划：将聚焦建设海外旗舰店和现货仓、引入AI技术提升匹配效率、扩展石化/冶金等领域专业团队。
Future Development Plans: Will focus on building overseas flagship stores and spot warehouses, introducing AI technology to improve matching efficiency, and expanding professional teams in fields such as petrochemicals/metallurgy.
服务支持：对于想要通过谷歌推广获取海外订单的供应商，绿森工业品提供从开户到订单管理的全流程支持，包括专业的SEO优化和竞价策略制定服务。
Service Support: For suppliers who want to obtain overseas orders through Google promotion, Green Forest Industrial Products provides full-process support from account opening to order management, including professional SEO optimization and bidding strategy development services.
