运营最好的电商视频教程:5个提升YouTube推广效果的Google优化技巧
运营最好的电商视频教程:5个提升YouTube推广效果的Google优化技巧
Best E-commerce Video Tutorials: 5 Google Optimization Tips to Boost YouTube Promotion Results
你的YouTube视频营销效果差吗? 想要通过Google提高YouTube推广成效? 本文将为你介绍5个简单的方法,帮助你在Google上为YouTube视频带来更多播放量。
Is your YouTube video marketing underperforming? Want to improve YouTube promotion results through Google? This article will introduce 5 simple methods to help you get more views for your YouTube videos on Google.
1. 查找具有"点击量潜力"的视频主题
1. Find Video Topics with "Click Potential"
并非每个视频都能够从Google获得观看量。要在Google上获得排名,需要做到两点:
Not every video can get views from Google. To rank on Google, you need to meet two conditions:
- 人们需要在Google上搜索该主题
- People need to search for this topic on Google
- 该主题需要具有"视频意图"
- The topic needs to have "video intent"
2. 创建"优化过的"视频
2. Create "Optimized" Videos
在创建视频过程中要记住以下事项:
Keep the following in mind when creating videos:
- 使用简单的语言和"动词"来描述视频中的每个步骤
- Use simple language and "verbs" to describe each step in the video
- 确保视频的音频清晰和高质量
- Ensure the video audio is clear and high quality
- 在屏幕上显示你正在谈论的内容
- Show what you're talking about on screen
3. 修正隐藏式字幕
3. Fix Closed Captions
添加自己的字幕有两个主要好处:
Adding your own captions has two main benefits:
- 帮助Google了解你的视频内容
- Helps Google understand your video content
- 提高参与度,让更多人能观看你的视频
- Improves engagement and allows more people to watch your video
4. 上传吸引人的缩略图
4. Upload Attractive Thumbnails
创建吸引点击的缩略图技巧:
Tips for creating click-worthy thumbnails:
- 使用自定义缩略图而非视频静止图像
- Use custom thumbnails instead of video stills
- 使用16:9的正确宽高比
- Use the correct 16:9 aspect ratio
- 使用鲜明的对比色
- Use high-contrast colors
- 添加描述性文字
- Add descriptive text
5. 添加时间戳
5. Add Timestamps
Google会在搜索结果中显示"key moments"。添加时间戳的技巧:
Google shows "key moments" in search results. Tips for adding timestamps:
- 在视频说明中添加时间戳
- Add timestamps in the video description
- 保持标签简短但具有描述性
- Keep labels short but descriptive
- 按时间顺序列出时间戳
- List timestamps in chronological order
- 每个视频的时间戳不要超过十个
- Don't add more than 10 timestamps per video
总结: 通过这5个Google优化技巧,你可以显著提升YouTube视频的推广效果,获得更多自然流量和观看次数。
Conclusion: With these 5 Google optimization tips, you can significantly improve the promotion results of your YouTube videos and gain more organic traffic and views.
