谷歌指纹识别推广遭质疑：最受欢迎的广告类型是否侵犯用户隐私？
来源：中关村在线 / Source: ZOL.com.cn
英国信息专员办公室（ICO）近日发表声明，指责谷歌公司在推广"指纹识别"技术时缺乏责任心，导致广告商能够利用该技术跟踪用户。
The UK Information Commissioner's Office (ICO) recently issued a statement criticizing Google for lacking responsibility in promoting "fingerprinting" technology, which enables advertisers to track users.
"指纹识别"类似于增强版的 Cookie 技术，通过收集设备的软硬件信息来识别特定的设备和用户。然而，与清除 Cookie 或网站数据相比，清除指纹信息要困难得多，这使得用户更容易被持续追踪。
"Fingerprinting" is similar to an enhanced version of cookie technology, identifying specific devices and users by collecting hardware and software information. However, compared to clearing cookies or website data, removing fingerprint information is much more difficult, making users more susceptible to persistent tracking.
谷歌公司计划于 2025 年 2 月 16 日向广告商开放"指纹识别"技术，并将其应用于智能电视、流媒体服务和联网游戏机等平台上。这是因为这些平台上的目标受众——快速增长的"连接电视"（CTV）领域正在迅速发展。
Google plans to make the "fingerprinting" technology available to advertisers on February 16, 2025, applying it to platforms such as smart TVs, streaming services, and connected gaming consoles. This is because the target audience on these platforms - the rapidly growing "Connected TV" (CTV) sector - is developing rapidly.
然而，ICO 认为数字指纹技术不公平地侵犯了用户的隐私权，并可能减少了用户对个人信息收集方式的选择和控制能力。根据数据保护法，企业必须让用户公平地选择是否接受追踪。
However, the ICO believes digital fingerprinting unfairly violates users' privacy rights and may reduce users' ability to choose and control how their personal information is collected. Under data protection laws, companies must give users a fair choice about whether to accept tracking.
对此，谷歌公司回应称将与 ICO 进行进一步讨论政策变化。谷歌发言人表示，"隐私增强技术"不会损害用户的隐私，并为合作伙伴在新兴平台上取得成功提供了新的途径。
In response, Google said it would discuss policy changes further with the ICO. A Google spokesperson stated that "privacy-enhancing technologies" do not compromise user privacy and provide new ways for partners to succeed on emerging platforms.
