售后完备的SEO推广策略：沧州谷歌竞价推广怎么做？
售后完备的SEO推广策略：沧州谷歌竞价推广怎么做？
Comprehensive After-Sales SEO Strategy: How to Do Google Bidding Promotion in Cangzhou?
线上购买人数突破3.5亿，家居、户外运动火爆拉美
Online Purchases Surpass 350 Million, Home & Outdoor Sports Boom in Latin America
从年初Shopee重金部署巴西，再到近期拉美电商巨头美客多欲开启新一轮卖家入驻招商，拉美这片电商蓝海正吸引着不少中国卖家侧目。
From Shopee's heavy investment in Brazil at the beginning of the year to the recent announcement of Latin American e-commerce giant Mercado Libre's new round of seller recruitment, this blue ocean market is attracting the attention of many Chinese sellers.
冲破3000亿美元大关，拉美电商迎春天
Breaking Through $300 Billion Mark, Latin American E-commerce Ushers in Spring
即使在新冠疫情冲击全球贸易的大背景下，2020年中拉贸易额依旧连续第三年冲破3000亿美元大关，今年上半年以来中拉贸易持续高歌猛进，同比增长45.6%，显示出强大的韧性。
Despite the impact of COVID-19 on global trade, China-Latin America trade volume has exceeded $300 billion for three consecutive years since 2020. In the first half of this year, trade grew by 45.6% year-on-year, demonstrating strong resilience.
从整体电商大盘来看，拉美线上零售规模每年可达700亿美元，仅占到总体零售的4.4%，相比较"邻居"美国相形见绌。
From the overall e-commerce perspective, Latin America's online retail scale reaches $70 billion annually, accounting for only 4.4% of total retail, paling in comparison to its "neighbor" the United States.
物流挑战：空运上涨16美元，运价再创新高！
Logistics Challenges: Air Freight Rises by $16, Rates Hit New Highs!
当更多的目光聚集到拉美这一新兴市场，问题也随之而来。"清关难、物流难"是卖家对于拉美市场的普遍反馈。
As more attention focuses on this emerging Latin American market, challenges emerge. "Difficult customs clearance and logistics" are common feedback from sellers about the Latin American market.
自疫情发生以来，全球物流环境的不稳定，更是加剧了拉美向国家物流运价的高居不下。数据显示，2020年拉美空运物流同比2019最高上涨近3倍，涨幅巨大。
Since the pandemic, global logistics instability has exacerbated persistently high freight rates to Latin America. Data shows Latin American air freight in 2020 increased by nearly 3 times compared to 2019.
近期更是有货代透露，上海到拉丁美洲每公斤空运价格上涨16美元。
Recently, freight forwarders revealed that air freight rates from Shanghai to Latin America have increased by $16 per kilogram.
解决方案：专业物流服务商助力
Solution: Professional Logistics Providers Assist
在航空运价暴涨、海运"一柜难求"等头程物流挑战重重的情况下，对于大多数拉美卖家而言，在物流布局上需要花费更多心思。
Facing challenges like soaring air freight rates and "container shortages" in sea shipping, most Latin American sellers need to invest more effort in logistics planning.
目前纬狮不仅与Amazon、Shopee、美客多、B2W、Linio等国际及拉美多家电商平台展开紧密合作，为平台卖家提供专线小包、FBA/FBM头程、海外仓等全方位一站式物流解决方案。
Currently, 360Lion closely cooperates with international and Latin American e-commerce platforms including Amazon, Shopee, Mercado Libre, B2W, and Linio, providing comprehensive one-stop logistics solutions like specialized small parcels, FBA/FBM first-mile, and overseas warehouses.
