外贸企业如何通过主流电商平台寻找客户？谷歌竞价推广功能解析
对于外贸企业来说，选择合适的平台展示产品、获取订单至关重要。以下是三大主流外贸平台推荐：
1. 阿里巴巴（Alibaba）
作为中国最大的B2B批发平台，阿里巴巴覆盖领域广泛。企业可以在平台展示产品，接单后再生产，有效减少库存压力，保持产品更新迭代，更容易获得回头客。
As China's largest B2B wholesale platform, Alibaba covers a wide range of fields. Businesses can display products on the platform and produce after receiving orders, effectively reducing inventory pressure and keeping products updated, making it easier to gain repeat customers.
2. 速卖通（AliExpress）
阿里巴巴旗下的国际B2C平台，是中国外贸领域的领军平台。特别是在疫情期间，许多商家订单量远超生产能力。外贸订单周期较长，给生产企业充足的生产时间，且利润空间较大。
AliExpress, Alibaba's international B2C platform, is a leader in China's cross-border e-commerce. Especially during the pandemic, many merchants received more orders than their production capacity. The longer cycle of foreign trade orders gives manufacturers sufficient production time with higher profit margins.
3. 亚马逊（Amazon）
全球知名电商平台，覆盖范围广。许多加工厂通过亚马逊获得大量海外客户，甚至一些小型加工厂（如火机厂）也能获得可观的订单量。
The globally renowned e-commerce platform with extensive coverage. Many manufacturers have acquired numerous overseas customers through Amazon, and even small factories (like lighter manufacturers) can receive substantial orders.
关于谷歌竞价推广（Google Ads）
谷歌广告是获取海外客户的重要渠道，主要功能包括：
- 关键词广告（Search Ads）：在搜索结果页展示
- 展示广告（Display Ads）：在合作网站展示
- 购物广告（Shopping Ads）：产品图片直接展示
- 视频广告（Video Ads）：通过YouTube等平台推广
About Google Ads
Google Ads is an important channel for acquiring overseas customers, with main features including:
- Search Ads: Display on search result pages
- Display Ads: Show on partner websites
- Shopping Ads: Direct product image display
- Video Ads: Promotion through YouTube and other platforms
提示：建议企业根据产品特性选择合适平台组合，同时配合谷歌广告等数字营销工具，实现最佳推广效果。
Tip: It is recommended that businesses choose the right platform combination based on product characteristics, while using digital marketing tools like Google Ads to achieve optimal promotion results.
