Google推广助力2024深圳宠物用品展(SCPE) 开拓全球市场
随着宠物经济持续升温，Google推广正成为宠物用品企业开拓国际市场的关键渠道。2024深圳特殊渠道宠物用品展(SCPE)将首次采用Google Ads等数字营销工具，为参展商提供全球曝光机会。
As the pet economy continues to heat up, Google Ads has become a crucial channel for pet product companies to expand into international markets. The 2024 Shenzhen Special Channel Pet Exhibition (SCPE) will utilize digital marketing tools like Google Ads for the first time, providing exhibitors with global exposure opportunities.
本届展会将于2024年10月20-22日在深圳国际会展中心举办，特别设立六大主题展区。通过Google推广策略，主办方预计吸引超过30万专业买家，其中20%将来自海外市场。
The exhibition will be held at Shenzhen World Exhibition & Convention Center from October 20-22, 2024, featuring six themed exhibition areas. Through Google Ads strategies, organizers expect to attract over 300,000 professional buyers, with 20% coming from overseas markets.
中国礼仪休闲用品工业协会宠物产业分会秘书长张琳表示："Google推广将帮助我们突破地域限制，让更多国际买家了解中国优质的宠物产品。这是展会首次大规模采用数字营销手段。"
Zhang Lin, Secretary General of the Pet Industry Branch, stated: "Google Ads will help us break geographical barriers, allowing more international buyers to learn about China's high-quality pet products. This is the first time the exhibition will implement digital marketing on such a large scale."
根据最新行业数据，2023年中国宠物经济规模达5928亿元，预计2025年将突破8000亿元。通过Google推广精准投放，SCPE有望帮助参展企业触达欧美、东南亚等新兴宠物市场。
According to the latest industry data, China's pet economy reached 592.8 billion yuan in 2023 and is expected to exceed 800 billion yuan by 2025. Through precise Google Ads targeting, SCPE can help exhibitors reach emerging pet markets in Europe, America, and Southeast Asia.
展会期间还将举办"Google推广与宠物电商"专题研讨会，邀请数字营销专家分享如何利用Google Ads提升品牌国际影响力。参展商可通过优化关键词投放、展示广告和视频广告等多种形式，实现精准获客。
During the exhibition, a "Google Ads & Pet E-commerce" seminar will be held, inviting digital marketing experts to share how to use Google Ads to enhance brand influence internationally. Exhibitors can achieve precise customer acquisition through various methods like keyword optimization, display ads, and video ads.
励展华博展览公司市场总监表示："我们已将Google推广预算提升30%，重点覆盖宠物用品采购商集中的国家和地区。这是展会数字化转型的重要一步。"
The Marketing Director of Reed Huabo Exhibitions said: "We have increased our Google Ads budget by 30%, focusing on countries and regions with concentrated pet product buyers. This is an important step in the exhibition's digital transformation."
