浙江SEM推广专家分享：如何高效开展谷歌竞价推广？中国纺织服装出口强劲反弹
中新社北京6月9日电 - 中国纺织品进出口商会最新数据显示，5月份中国纺织服装出口呈现显著增长态势。在全球经济复苏的背景下，浙江SEM推广专家建议外贸企业应把握机遇，通过谷歌竞价推广等数字营销手段拓展国际市场。
Xinhua News Agency, Beijing, June 9 - According to the latest data from the China Chamber of Commerce for Import and Export of Textiles, China's textile and apparel exports showed significant growth in May. Against the backdrop of global economic recovery, Zhejiang SEM experts suggest that foreign trade enterprises should seize the opportunity to expand into international markets through digital marketing methods such as Google Ads.
纺织服装出口数据亮眼
Impressive Textile and Apparel Export Data
按美元计算，5月中国纺织服装出口同比增长20.36%，环比增长24%，增速均高于全国货物贸易整体水平。这一增长主要得益于：
- 主要产区疫情好转
- 稳外贸政策支持
- 供应链恢复畅通
In US dollar terms, China's textile and apparel exports in May increased by 20.36% year-on-year and 24% month-on-month, both growth rates higher than the overall national goods trade. This growth was mainly due to:
- Improved pandemic situation in major production areas
- Support from foreign trade stabilization policies
- Restored supply chain operations
浙江SEM推广专家建议
Recommendations from Zhejiang SEM Experts
针对外贸企业如何抓住出口复苏机遇，浙江SEM推广专家提出以下谷歌竞价推广策略：
- 精准定位目标市场
- 优化关键词选择
- 提升广告质量得分
- 持续监测投放效果
Regarding how foreign trade enterprises can seize the opportunity of export recovery, Zhejiang SEM experts propose the following Google Ads strategies:
- Accurate targeting of key markets
- Optimized keyword selection
- Improved ad quality score
- Continuous performance monitoring
数据显示，2022年1-5月，中国纺织服装累计出口1250.67亿美元，同比增长11.18%。其中服装出口622.16亿美元，增长10.22%。5月单月服装出口151.99亿美元，同比大幅增长24.93%。
Statistics show that from January to May 2022, China's cumulative textile and apparel exports reached $125.067 billion, a year-on-year increase of 11.18%. Among them, apparel exports were $62.216 billion, up 10.22%. In May alone, apparel exports reached $15.199 billion, a significant year-on-year increase of 24.93%.
专家提示：随着全球电商快速发展，企业应重视线上营销渠道建设，通过专业的SEM推广服务提升国际竞争力。
Expert Tip: With the rapid development of global e-commerce, enterprises should pay attention to the construction of online marketing channels and enhance international competitiveness through professional SEM services.
