Google推广新策略：Aukey加入敦煌网造星计划，揭秘3C卖家旺季冲刺技巧
Google推广新策略：Aukey加入敦煌网造星计划，揭秘3C卖家旺季冲刺技巧
New Google Promotion Strategy: Aukey Joins DHgate's "Star-Making" Initiative, Revealing Peak Season Tips for 3C Sellers
近期，从孟晚舟回国到iPhone 13热销，再到多地限电，这些事件看似与跨境电商无关，实则紧密相连。以iPhone 13为例，其发布不仅带动了热搜，更引发了跨境卖家对壳膜配件、TWS耳机、穿戴设备等3C品类旺季选品的深度思考。深圳华强北作为行业风向标，其辐射的华南城一带聚集了如Aukey、Anker等头部品牌。如何在竞争白热化的3C类目中突围，并有效利用Google推广等渠道冲刺旺季，成为卖家关注的核心。
Recently, events ranging from Meng Wanzhou's return to China, the hot sales of iPhone 13, to regional power restrictions, though seemingly unrelated to cross-border e-commerce, are intricately connected. Taking iPhone 13 as an example, its release not only sparked trending searches but also led cross-border sellers to deeply consider peak season product selection for 3C categories like case & film accessories, TWS earphones, and wearable devices. As the industry barometer, Shenzhen's Huaqiangbei area, radiating to regions like South China City, gathers leading brands such as Aukey and Anker. How to break through in the fiercely competitive 3C category and effectively utilize channels like Google Promotion to sprint during the peak season has become a core focus for sellers.
B2C与B2B双线布局：傲基(Aukey)借力敦煌网“造星集结令”
Dual Strategy in B2C and B2B: Aukey Leverages DHgate's "Star-Making Rally"
3C类目是跨境电商的热门与红海。新卖家面临Anker、Aukey等头部品牌、海外对手及国内小米、华为的多重竞争。同时，疫情反复、供应链风险加剧，迫使卖家寻求新赛道。敦煌网近期推出的“造星集结令”项目，为卖家提供了新机遇，通过专属流量、营销、资金、顾问团支持及超低佣金、快速账期等权益，助力卖家拓展市场。总部位于深圳的傲基(Aukey)已率先加入，与敦煌网建立深度合作，获得1V1培育和定制化运营支持，这为其Google推广及全渠道策略提供了强大平台助力。
The 3C category is both popular and highly competitive in cross-border e-commerce. New sellers face multiple challenges from leading brands like Anker and Aukey, overseas competitors, and domestic giants like Xiaomi and Huawei. Meanwhile, recurring pandemic waves and deepening supply chain risks are forcing sellers to seek new avenues. DHgate's recently launched "Star-Making Rally" project offers a new opportunity, providing sellers with exclusive traffic, marketing support, funds, consultant teams, ultra-low commissions, and fast payment cycles to help them expand into new markets. Shenzhen-based Aukey has taken the lead in joining, establishing in-depth cooperation with DHgate and receiving 1-on-1 cultivation and customized operational support, which provides strong platform empowerment for its Google Promotion and omni-channel strategies.
旺季冲刺与Google推广技巧：3C卖家的运营侧重点
Peak Season Sprint & Google Promotion Tips: Key Operational Focus for 3C Sellers
尽管C端竞争激烈，但B端需求持续增长。以敦煌网为例，2021年手机配件订单量同比增长30%，新买家增长103%。结合iPhone 13发布，壳膜配件成为第一需求产品线，TWS耳机、手机整机、穿戴设备为第二重点。对于冲刺旺季的卖家，敦煌网建议：
Although C-end competition is fierce, B-end demand continues to grow. Taking DHgate as an example, mobile phone accessory orders increased by 30% year-on-year in 2021, with new buyers up by 103%. Combined with the iPhone 13 release, case & film accessories have become the top product line in demand, followed by TWS earphones, whole mobile phones, and wearable devices. For sellers aiming for the peak season, DHgate recommends:
1. 广告与流量：确保商品加入PPC（按点击付费）及SNS广告产品池，加强私域流量维护。在制定Google推广计划时，可针对这些热门品类进行精准投放。
1. Advertising & Traffic: Ensure products are included in PPC (Pay-Per-Click) and SNS advertising pools, and strengthen private traffic maintenance. When planning Google Promotion campaigns, consider targeted ads for these popular categories.
2. 产品定制：紧跟iPhone 13等新品趋势，开发定制化配件。
2. Product Customization: Follow trends of new products like iPhone 13 to develop customized accessories.
3. 文案优化：抓住市场热点，及时在商品标题和描述中优化添加如“iPhone 13配件”等高热度关键词，这同样适用于Google推广中的关键词策略，以提升搜索可见性。
3. Content Optimization: Capitalize on market trends by promptly optimizing product titles and descriptions with high-trend keywords like "iPhone 13 accessories". This strategy also applies to keyword selection in Google Promotion to enhance search visibility.
结语：多渠道布局与数字化营销是关键
Conclusion: Multi-Channel Strategy & Digital Marketing Are Key
敦煌网“造星集结令”聚焦手机配件、家居、汽摩配等10大品类，仅招募99名商家，提供顶级资源扶持。对于卖家而言，在深耕产品与供应链的同时，结合平台红利（如敦煌网B2B渠道）与有效的数字化广告手段（如Google推广），进行多渠道布局，是应对竞争、抢占旺季先机的明智之举。傲基(Aukey)的加入，标志着头部品牌正积极通过战略合作拓展新版图，这为行业提供了可借鉴的范例。
DHgate's "Star-Making Rally" focuses on 10 major categories including mobile phone accessories, home goods, and auto parts, recruiting only 99 sellers and providing top-tier resource support. For sellers, while deepening product and supply chain capabilities, adopting a multi-channel strategy that combines platform benefits (like DHgate's B2B channel) with effective digital advertising tools (such as Google Promotion) is a wise move to tackle competition and seize peak-season opportunities. Aukey's participation signifies that leading brands are actively expanding into new territories through strategic partnerships, setting a benchmark for the industry.
