长沙SEO推广公司哪家好？27万亚马逊卖家转型独立站的秘密
记者｜覃毅 编辑｜夏崇 今年4月起，亚马逊"封号风波"令数万家中国跨境大卖遭受重创。 布局独立站，成为众多亚马逊卖家的选择之一。
Reporter | Qin Yi Editor | Xia Chong Since April this year, Amazon's "account suspension storm" has hit tens of thousands of Chinese cross-border sellers hard. Building independent stores has become one of the choices for many Amazon sellers.
去年至今，独立站SaaS服务商Shopify全面爆发。2020年，其年度收入同比增长86%，GMV同比增长96%，达到1200亿美元。据今年Q3财报，Shopify净利润达11.48亿美元，同比暴涨501%。同期，亚马逊净利润同比大幅下降了50%。
From last year to now, independent store SaaS service provider Shopify has exploded. In 2020, its annual revenue increased by 86% year-on-year, and GMV increased by 96% year-on-year to reach $120 billion. According to the Q3 financial report this year, Shopify's net profit reached $1.148 billion, a staggering increase of 501% year-on-year. In the same period, Amazon's net profit fell sharply by 50% year-on-year.
"如果说2020年是中国跨境出口电商独立站的元年，那么2021年，独立站已经成为所有卖家的标配。" SHOPLINE总经理、欢聚集团跨境业务负责人乔冠元表示。
"If 2020 was the first year of Chinese cross-border e-commerce independent stores, then in 2021, independent stores have become standard for all sellers." said Qiao Guanyuan, general manager of SHOPLINE and head of cross-border business at Joyy Group.
01 内地市场新玩家
01 New Player in Mainland Market
对SHOPLINE而言，2020年是一个重要的转折点。这一年，由于新冠疫情在全球范围内迅速蔓延，而中国国内疫情很快得到控制，中国跨境卖家进入供不应求的阶段。
For SHOPLINE, 2020 was an important turning point. This year, as the COVID-19 pandemic spread rapidly around the world while the domestic epidemic in China was quickly brought under control, Chinese cross-border sellers entered a stage of supply shortage.
SHOPLINE于2013年在中国香港创立，是一家立足亚洲地区的独立站SaaS服务商。创立之初，其目标市场主要集中在中国港台和东南亚，根据跨境电商卖家的建站需求，开发了包括支付、物流在内的全链路服务体系。
SHOPLINE was founded in Hong Kong, China in 2013 as an independent store SaaS service provider based in Asia. At the beginning of its establishment, its target market was mainly concentrated in Hong Kong, Taiwan and Southeast Asia. According to the needs of cross-border e-commerce sellers to build stores, it developed a full-link service system including payment and logistics.
02 全面覆盖"人货场"
02 Comprehensive Coverage of "People, Goods and Places"
目前，SHOPLINE的客户群体中，占比最大的是亚马逊等平台转型类卖家。"这类卖家具有跨境电商从业经验，拥有比较可靠的产品供应链和跨境支付、物流等共性知识，比较欠缺的是独立站的运营能力和站外引流能力。"乔冠元介绍。
At present, the largest proportion of SHOPLINE's customer base is sellers transitioning from platforms such as Amazon. "These sellers have experience in cross-border e-commerce, have relatively reliable product supply chains and common knowledge of cross-border payment and logistics, but are relatively lacking in the operational capabilities of independent stores and off-site drainage capabilities." Qiao Guanyuan introduced.
03 看齐龙头Shopify
03 Catching Up with Industry Leader Shopify
在乔冠元看来，SHOPLINE拥有长期的理想主义——向"行业前辈"Shopify看齐。"接下来我们会进入更多国家和地区，服务当地的商家，帮助当地商家做好本地生意和跨境生意。"乔冠元说。
In Qiao Guanyuan's view, SHOPLINE has long-term idealism - to catch up with the "industry predecessor" Shopify. "Next, we will enter more countries and regions, serve local merchants, and help local merchants do well in local business and cross-border business." Qiao Guanyuan said.
题图来源：受访者供图 | Cover image source: Provided by interviewee
