电子烟出口规模突破千亿：行业规范下的出海机遇与挑战

电子烟出口规模突破千亿：行业规范下的出海机遇与挑战

E-Cigarette Export Scale Exceeds 100 Billion: Opportunities and Challenges in Overseas Expansion Under Industry Regulations

中国电子烟行业正在经历从野蛮生长到规范发展的关键转型期。随着全国统一电子烟交易管理平台上线和烟草专卖许可证制度的实施，行业集中度持续提升，头部企业优势凸显。

The Chinese e-cigarette industry is undergoing a critical transition from unregulated growth to standardized development. With the launch of the national unified e-cigarette trading platform and the implementation of the tobacco monopoly license system, industry concentration continues to increase, highlighting the advantages of leading enterprises.

根据《2022年电子烟产业出口蓝皮书》数据显示，2022年全球电子烟市场规模将突破1080亿美元，中国电子烟出口总额预计达1867亿人民币，同比增长35%。深圳作为全球电子烟供应链中心，贡献了90%的产量。

According to the "2022 E-Cigarette Industry Export Blue Book", the global e-cigarette market size will exceed $108 billion in 2022, with China's e-cigarette exports expected to reach 186.7 billion yuan, a year-on-year increase of 35%. Shenzhen, as the global e-cigarette supply chain center, contributes 90% of the production.

行业规范加速洗牌

Industry Regulations Accelerate Reshuffle

电子烟专业委员会姚继德理事长指出："随着监管政策完善，行业正告别野蛮生长阶段。"目前中国1500多家电子烟企业中，70%以上专注出口市场，但行业准入门槛正在显著提高。

Yao Jide, Chairman of the E-Cigarette Professional Committee, stated: "With the improvement of regulatory policies, the industry is bidding farewell to the stage of unregulated growth." Currently, among more than 1,500 e-cigarette enterprises in China, over 70% focus on export markets, but the industry entry threshold is rising significantly.

深圳两个至上科技首席运营官郭晓渔表示："几年前几百万就能入行，现在可能需要几千万资金。未来头部企业的优势将更加明显。"思摩尔国际等龙头企业已占据出口市场主要份额。

Guo Xiaoyu, COO of Shenzhen AboveAll Technology, said: "A few years ago, a few million yuan was enough to enter the industry, but now it may require tens of millions. In the future, the advantages of leading enterprises will become more obvious." Leading companies like Smoore International already dominate the export market share.

出海面临新挑战

New Challenges in Overseas Expansion

香港自2022年5月1日起禁止电子烟运输，这对传统出口渠道造成冲击。深圳云普嘉航科技董事长李敏指出："目前出口面临运输瓶颈、清关困难等多重挑战。"

Hong Kong's ban on e-cigarette transportation since May 1, 2022, has impacted traditional export channels. Li Min, Chairman of Shenzhen Yunpujiahang Technology, pointed out: "Currently, exports face multiple challenges including transportation bottlenecks and customs clearance difficulties."

行业专家建议，企业应重点关注：
1. 建立合规的质量管理体系
2. 获取必要的国际认证
3. 选择可靠的物流解决方案
4. 深入研究目标市场法规

Industry experts recommend that enterprises should focus on:
1. Establishing a compliant quality management system
2. Obtaining necessary international certifications
3. Selecting reliable logistics solutions
4. In-depth research on target market regulations

随着行业规范程度提高，电子烟产业将迎来更健康的发展阶段。具备核心技术和合规能力的企业将在千亿级市场中占据优势地位。

With the improvement of industry standardization, the e-cigarette industry will usher in a healthier development stage. Enterprises with core technologies and compliance capabilities will gain competitive advantages in the billion-dollar market.