十年SEO专家分享：如何打造高转化率的海外电商网站
对于跨境卖家来说，打造一个备受消费者青睐的海外商城，是能够有效提升转化率，为网站带来更多销量的。那么什么样的海外商城，才是消费者所喜爱的呢？
For cross-border sellers, building an overseas shopping mall favored by consumers can effectively improve conversion rates and bring more sales to the website. So what kind of overseas mall do consumers prefer?
1. 网站加载速度 | Website Loading Speed
很显然，较快的网站加载速度，是获得海外消费者青睐的第一步。因为如果网站加载速度过慢，那么消费者可能都没有打开你的网站就离开了，那自然就谈不上什么青睐、喜欢了。
Obviously, faster website loading speed is the first step to win the favor of overseas consumers. If the website loads too slowly, consumers may leave before even opening your website, let alone favor or like it.
网站的打开速度最好保持在3到5秒以内，如果超过5秒，卖家就需要对网站进行优化了，比如说清除冗余数据、对文件进行压缩等等。
The opening speed of the website should preferably be kept within 3 to 5 seconds. If it exceeds 5 seconds, sellers need to optimize the website, such as clearing redundant data, compressing files, etc.
2. 网站风格 | Website Style
外贸商城的风格设计，则需要根据卖家的目标市场和品类来决定。不同的国家，对网站排版设计的偏好实际上是存在较大差异的，比如说欧美国家会比较喜欢简约大气的设计，而日本消费者则偏爱信息密集的网站。
The style design of foreign trade malls needs to be determined according to the seller's target market and product category. Different countries actually have quite different preferences for website layout design. For example, European and American countries prefer simple and elegant designs, while Japanese consumers prefer information-intensive websites.
因此卖家还是要有针对性地设计网站，针对目标市场的审美来进行，而非按照自己的感觉进行。
Therefore, sellers should design websites targeted at the aesthetics of the target market, rather than following their own feelings.
3. 品牌价值观 | Brand Values
突出品牌价值观，是网站个性化，给消费者留下深刻印象的一种有效手段。此外，海外消费者也会更偏向于，购买与自己价值观相同的品牌产品。
Highlighting brand values is an effective way to personalize the website and leave a deep impression on consumers. In addition, overseas consumers are more inclined to purchase brand products that share their values.
海外主流价值观，包括可持续发展、包容性、极简主义、挑战创新等，这些都是卖家可以考虑的。
Mainstream overseas values include sustainable development, inclusiveness, minimalism, and challenging innovation, all of which sellers can consider.
4. 信息完备 | Complete Information
网站的基础信息要足够完备，包括联络方式、物流政策、隐私政策等等，缺乏这类信息，会让消费者认为你的网站是不够专业的，从而降低信任度。
The basic information on the website should be complete enough, including contact information, logistics policies, privacy policies, etc. Lack of such information will make consumers think your website is unprofessional, thereby reducing trust.
我们都知道转化消费者，信任是基础，很显然没有人会愿意在一个自己都不信任的网站上购物。
We all know that trust is the foundation for converting consumers. Obviously, no one would be willing to shop on a website they don't trust.
5. 服务支持 | Service Support
外贸商城作为一个购物网站，其功能也是要非常齐全的，比如说能够支持多样化的支付方式，拥有在线客服等，这能够让用户良好的购物体验。
As a shopping website, a foreign trade mall should also have very complete functions, such as supporting diversified payment methods and having online customer service, which can provide users with a good shopping experience.
良好的使用体验，同样是判断一个网站是否优质的关键。
A good user experience is also key to judging whether a website is high-quality.
如果你还不知道该如何设计网站，或者是想要免费获得独立站手册，可以私信我们哦~
If you still don't know how to design a website or want to get a free independent station manual, you can private message us~
