Facebook跨境店铺创建完整教程：从0到1搭建你的海外电商渠道
为什么选择Facebook商店？ | Why Choose Facebook Shop?
Facebook平台让卖家能够精准定位特定兴趣的用户群体，这使分享甚至病毒式营销变得更容易。数据显示，美国用户平均每天在社交平台花费40+分钟，其中很大部分用于Facebook购物。
The Facebook platform allows sellers to precisely target user groups with specific interests, making sharing and even viral marketing easier. Data shows that American users spend an average of 40+ minutes per day on social platforms, with a significant portion dedicated to Facebook shopping.
Facebook商店的核心优势 | Core Advantages of Facebook Shop
- 添加无限数量产品 | Add unlimited products
- 产品分类管理功能 | Product categorization management
- 直接客户沟通渠道 | Direct customer communication channels
- 详细销售数据分析 | Detailed sales data analysis
- 接入Facebook Marketplace | Access to Facebook Marketplace
创建前的准备工作 | Preparation Before Creation
重要提示：Facebook Shop目前不对中国大陆开放，香港和台湾地区可用。您需要：
Important Note: Facebook Shop is currently not available in mainland China, but accessible in Hong Kong and Taiwan. You need:
- Facebook商业账户 | Facebook business account
- 销售实体商品（虚拟产品不可）| Sell physical goods (virtual products not allowed)
- 有效的银行账户 | Valid bank account
- 税务识别号（美国商店必需）| Tax identification number (required for US stores)
六步创建流程 | Six-Step Creation Process
步骤1：登录Facebook主页 | Step 1: Log in to Facebook Homepage
导航至Facebook Business页面，确保使用"Shopping"模板
Navigate to Facebook Business page, make sure to use "Shopping" template
步骤2：设置店铺详情 | Step 2: Set up store details
填写业务信息、店铺类型和地址
Fill in business information, store type and address
步骤3：配置支付方式 | Step 3: Configure payment methods
美国商店需连接银行账户，国际商店可使用PayPal
US stores need to connect bank accounts, international stores can use PayPal
步骤4：添加产品 | Step 4: Add products
产品图片要求：1024×1024分辨率，建议白色背景
Product image requirements: 1024×1024 resolution, white background recommended
步骤5：订单管理 | Step 5: Order management
必须在收到订单后3个工作日内发货，客户需在10天内收到
Must ship within 3 business days after receiving order, customers should receive within 10 days
步骤6：完成创建 | Step 6: Complete creation
检查所有设置并发布店铺
Check all settings and publish store
常见问题解答 | FAQ
Q: 为什么客户不能在一个购物车购买多个产品？
这取决于您的网站和支付处理器，Facebook在某些地区不提供本地购物车功能。
Q: Why can't customers purchase multiple products in one cart?
This depends on your website and payment processor. Facebook doesn't offer local cart functionality in some regions.
Q: 哪些产品不能在Facebook商店销售？
禁售清单包括处方药、武器、动物、酒精等，且只能销售实物产品。
Q: What products can't be sold on Facebook Shop?
Prohibited items include prescription drugs, weapons, animals, alcohol, etc., and only physical products can be sold.
营销建议 | Marketing Suggestions
1. 利用Facebook广告精准定位目标客户 | Use Facebook ads to precisely target customers
2. 定期更新产品图片和描述 | Regularly update product images and descriptions
3. 及时回复客户咨询 | Respond to customer inquiries promptly
4. 分析店铺数据优化运营 | Analyze store data to optimize operations
