掌握谷歌SEO技术，破解海外推广难题：从广告位优化到黑五网一备战全攻略
对于寻求放心的福建SEO海外推广服务的企业而言，理解谷歌广告生态是成功的第一步。一个常见的问题是：谷歌推广有几个广告位？实际上，谷歌搜索广告的核心位置主要分布在搜索结果页的顶部（通常带有“广告”标签）、底部以及有时出现在侧边。然而，仅仅购买广告位远远不够，精妙的谷歌SEO技术与安心推广ADS运营技巧相结合，才是提升可见性与转化率的王道。许多卖家面临谷歌推广点击量低的原因，可能源于关键词匹配不精准、广告文案吸引力不足或着陆页体验不佳，这些都需通过持续的SEO优化和广告数据分析来调整。
当前，跨境电商的年度重头戏即将来临。亚马逊黑五网一报名开启，但卖家们却喜忧参半。Amazon Black Friday/Cyber Monday registration opens, sellers face storage fee crisis. 近期有卖家在论坛晒出后台可以申请参与黑五和网一促销活动的截图。但由于今年疫情的原因，亚马逊多地仓库已经持续满负荷的状态。Recently, some sellers posted screenshots on forums showing they could apply for Black Friday and Cyber Monday promotions. However, due to the pandemic, many Amazon warehouses have been operating at full capacity.
早前外媒消息，亚马逊发言人承认目前仓库状态已经没有办法正常接收运转四季度的货物。亚马逊也在前段时间针对旺季的仓储政策做出对应调整，大量卖家反映货物被收取超量仓储费。甚至有卖家的超量费高达1万多美金。Earlier foreign media reports indicated that an Amazon spokesperson admitted warehouses are currently unable to normally receive and process Q4 goods. Amazon recently adjusted its peak season storage policies, leading many sellers to report being charged overage fees - some as high as $10,000+.
在此背景下，部分卖家试图走捷径。卖家利用漏洞突破发货限制创建货件，不料亚马逊"一招制敌"。Sellers exploit loopholes to exceed shipping limits, but Amazon counters effectively. 亚马逊发布旺季物流仓储新政策后，不少卖家发货受到限制。尤其是新品被限制200的发货量让很多卖家不知如何是好。但也有卖家不顾限制创建发货计划，超额发货。After Amazon announced new peak season logistics policies, many sellers faced shipping restrictions - especially the 200-unit limit for new products causing headaches. Some sellers ignored limits and created oversize shipments.
但是亚马逊针对这些货物会在后台直接取消创建的货件计划，并且不接收货物。以下是开case得到的亚马逊客服的回复：针对这些货物很多卖家也给出建议，如果亚马逊无法接收，只能移去海外仓。特殊时期，大家还是尽量不要去冒不必要的风险。However, Amazon is directly canceling these oversize shipments in seller accounts and refusing delivery. Customer service responses confirm this. Many sellers suggest using overseas warehouses if Amazon won't accept goods. During this special period, it's best to avoid unnecessary risks.
黑五、网一来了，Prime day还会远吗？With Black Friday/Cyber Monday coming, is Prime Day far behind? 2020年亚马逊Prime Day已被推迟，所有迹象都表明将在10月举行活动。到目前为止，只有印度举办过今年的Prime Day。这次活动对亚马逊来说是一次巨大的成功，8月6日至7日进行了大规模销售，参与人数创下了纪录。Amazon Prime Day 2020 has been postponed, with all signs pointing to an October event. So far only India has held Prime Day this year - a huge success with record participation during August 6-7 sales.
在一切都不确定的环境中，卖家和品牌如何做好准备?亚马逊目前还未就今年的Prime Day发布任何官方声明，但我们可以基于以下事实提前筹备：How should sellers and brands prepare in this uncertain environment? While Amazon hasn't officially announced Prime Day 2020 details, we can prepare based on these facts:
几乎可以肯定会有Prime day. Prime Day is almost certain to happen.
预计10月份将举行48小时的大幅折扣。 Expect 48 hours of major discounts in October.
由于接近假期，活动时间可能比往年短。 The event may be shorter than usual due to proximity to holidays.
2020年购物趋势分析2020 Shopping Trend Analysis 2020年的购物被疫情严重打乱了，由于大流行期间相关物品的稀缺和家庭必需品的短缺，高失业率和较低支出以及转向不寻常的购买习惯等异常趋势的同时出现，今年的销售趋势完全扭曲和颠覆了以往的销售历史和趋势。2020 shopping has been severely disrupted by the pandemic, with unusual trends like essential goods shortages, high unemployment, reduced spending and shifted buying habits completely distorting normal sales patterns.
但是无论如何，疫情不会阻止人们热爱购物的脚步。购物者仍然喜欢购物，他们仍然会庆祝节日和赠送礼物，如果不能在线下交易很可能会转到线上。However, the pandemic won't stop people from shopping. Consumers still love shopping and gift-giving, likely shifting more purchases online if physical stores aren't available.
电子商务从来没有像今年这样成为一种更可行、更受欢迎的购物选择。这意味着品牌有机会销售一些可能不是通常会在Prime day或节假日出售的产品。这也对谷歌SEO技术提出了更高要求，需要更精准地捕捉变化中的消费者意图和长尾关键词。E-commerce has never been a more viable and popular shopping option than this year. This creates opportunities for brands to sell products not typically associated with Prime Day or holidays.
（来源：观海论商） (Source: Guanhai Business Review)
