外贸企业如何通过SEO和谷歌竞价推广获取海外订单？

外贸企业如何通过SEO和谷歌竞价推广获取海外订单？

How Do Foreign Trade Companies Acquire Overseas Orders Through SEO and Google Ads?

对于外贸企业来说，SEO优化和谷歌竞价推广是获取海外客户的两大核心数字营销策略。

For foreign trade companies, SEO optimization and Google Ads are two core digital marketing strategies to acquire overseas clients.

SEO推广的优势在于能够带来长期稳定的自然流量，通过优化网站结构、关键词布局和外链建设，让目标客户在搜索相关产品时更容易找到企业网站。

The advantage of SEO promotion lies in generating long-term stable organic traffic. By optimizing website structure, keyword placement and backlink building, it makes it easier for target customers to find the company website when searching for related products.

谷歌竞价推广则能快速见效，通过精准投放广告，在短时间内获得大量曝光和询盘。但需要持续投入资金，一旦停止投放，流量就会立即下降。

Google Ads promotion can show quick results. Through precise ad placement, it can obtain a large amount of exposure and inquiries in a short time. However, it requires continuous investment - once the ads stop, traffic will drop immediately.

中国外贸企业获取海外订单的主要方式：

Main ways Chinese foreign trade companies acquire overseas orders:

1. 小型民营企业通常采用老板亲自出国考察或寻找海外代理人的方式建立业务联系。

1. Small private enterprises usually establish business connections by having the boss personally go abroad for inspections or finding overseas agents.

2. 大型民企和国企则会在海外设立办事处或区域中心，根据业务需要按地区设置机构，而非每个国家都设立。

2. Large private enterprises and state-owned enterprises will set up overseas offices or regional centers according to business needs, rather than establishing in every country.

建议外贸企业将SEO长期优化与谷歌竞价短期推广相结合，同时通过线上线下多渠道拓展海外业务，这样才能在激烈的国际市场竞争中脱颖而出。

It is recommended that foreign trade companies combine long-term SEO optimization with short-term Google Ads promotion, while expanding overseas business through multiple online and offline channels, in order to stand out in the fierce international market competition.