精准货物贸易中谷歌推广的必要性分析及传漾推出中国首个程序化交易框架
在当今数字化营销时代，精准货物贸易领域的企业都在思考一个重要问题：谷歌推广是否必须做？同时，中国数字营销领域迎来重大突破——传漾科技正式推出中国首个程序化交易框架Programmatic Framework™。
程序化购买市场现状：
根据eMarketer最新数据显示，今年美国程序化购买数字展示广告支出将增长137.1%，达到100亿美元，占美国数字展示广告支出的45.0%。预计到2016年将翻一番，达到204.1亿美元，占比63.0%。
Current Status of Programmatic Buying Market:
According to eMarketer's latest data, U.S. programmatic digital display ad spending will grow 137.1% this year to $10 billion, accounting for 45.0% of total U.S. digital display ad spending. By 2016, it is expected to double to $20.41 billion, accounting for 63.0%.
市场发展趋势呈现多元化特征：
• RTB仍占主流地位
• 程序化直销逐渐崛起
• PMP私有市场份额持续增长
• 移动和视频广告日趋成熟
Market development trends show diversified characteristics:
• RTB still dominates
• Programmatic direct sales are gradually rising
• PMP private market share continues to grow
• Mobile and video advertising are maturing
传漾Programmatic Framework™的创新价值：
作为中国首个程序化购买框架，Programmatic Framework™贯穿互联网广告架构的四个关键层面：
1. 数据层(Data Layer)
2. 算法层(Algorithm Layer)
3. 应用层(Application Layer)
4. API层(API Layer)
Innovative Value of ChuanYiang's Programmatic Framework™:
As China's first programmatic buying framework, Programmatic Framework™ covers four key levels of internet advertising architecture:
1. Data Layer
2. Algorithm Layer
3. Application Layer
4. API Layer
框架核心优势：
• 完整覆盖从RTB到NON-RTB的全交易路径
• 提供从平台搭建到广告投放的一站式解决方案
• 支持DMP数据管理平台整合
Core Advantages of the Framework:
• Complete coverage from RTB to NON-RTB trading paths
• Provides one-stop solutions from platform construction to ad placement
• Supports DMP data management platform integration
服务分层：
1. 技术服务：定制化DSP、SSP、ATD及DMP平台
2. 营销服务：自助/非自助模式、PMP私有竞价、Non-RTB优质直投
3. 创意服务：富媒体创意和动态创意优化
Service Layers:
1. Technical Services: Customized DSP, SSP, ATD and DMP platforms
2. Marketing Services: Self-service/non-self-service models, PMP private bidding, Non-RTB premium direct investment
3. Creative Services: Rich media creativity and dynamic creative optimization
未来趋势预测：
• 程序化交易规模将持续扩大
• 定制化产品应用空间更广
• 人工智能技术将深度应用于广告优化
Future Trend Predictions:
• Programmatic trading scale will continue to expand
• Broader application space for customized products
• AI technology will be deeply applied to advertising optimization
对于精准货物贸易企业而言，在考虑谷歌推广必要性的同时，也应关注程序化购买这一高效的数字营销方式。传漾科技作为中国智能化数字营销的领导者，其Programmatic Framework™的推出将为广告主提供更智能、更高效的营销解决方案。
For precision goods trade companies, while considering the necessity of Google Ads, they should also pay attention to programmatic buying as an efficient digital marketing method. As a leader in China's intelligent digital marketing, ChuanYiang Technology's launch of Programmatic Framework™ will provide advertisers with smarter and more efficient marketing solutions.
