全网姜堰SEO推广方案:谷歌广告创建与投放全流程指南
谷歌推广联系谁? | Who to Contact for Google Promotion?
谷歌作为全球领先的搜索引擎,在大多数国家和地区提供搜索服务,占据着巨大的市场份额。对于中国外贸企业来说,通过谷歌广告可以将产品信息精准投放至全球用户,从而获得大量询盘和订单,是外贸企业拓展海外市场的重要工具。
Google, as the world's leading search engine, provides search services in most countries and regions, holding a significant market share. For Chinese foreign trade enterprises, Google Ads enables precise targeting of product information to global users, generating numerous inquiries and orders, making it a crucial tool for overseas market expansion.
如何创建谷歌广告? | How to Create Google Ads?
虽然创建首个Google AdWords广告系列看似简单(后台有相关指引,官方也提供文档),但实际上这是一个需要专业知识的复杂过程,会对广告的后续管理和优化产生深远影响。某种程度上,这也能反映出PPC广告管理人员的策略思路。
Although creating your first Google AdWords campaign may seem straightforward (with backend guidance and official documentation available), it's actually a complex process requiring professional knowledge that profoundly impacts subsequent ad management and optimization. To some extent, this reflects the strategic thinking of PPC ad managers.
账户结构设计原则 | Account Structure Design Principles
账户结构的规划需要根据目标、预算和账户规模进行调整,但有经验的PPC管理者都会遵循以下基本原则:
- 以目标为导向 | Goal-oriented
- 最大化投资回报率 | Maximize ROI
- 便于管理 | Easy to manage
- 分阶段实施 | Phased implementation
附图教程:Google Ads投放流程 | Illustrated Tutorial: Google Ads Placement Process
[此处应插入Google Ads投放流程图] | [Google Ads placement flowchart should be inserted here]