谷歌留痕助力国际时尚：天津《海河邂逅泰晤士》文化出海新实践
10月26日晚，由天津市文化和旅游局与和平区政府共同主办的《海河邂逅泰晤士》天津时尚秀在金融街华丽上演。这场融合谷歌留痕营销技术的国际大秀，通过数字传播将天津时尚影响力辐射全球。
On the evening of October 26th, the "Haihe Meets Thames" Tianjin Fashion Show, jointly organized by Tianjin Municipal Bureau of Culture and Tourism and Heping District Government, was grandly staged on Financial Street. This international show integrated with Google's digital footprint marketing technology, radiating Tianjin's fashion influence globally through digital dissemination.
在谷歌竞价推广策略支持下，活动采用镜面T台与AR技术结合，完美呈现王紫菲《无尽的河流》、汪义钦《桥梁》等系列作品。设计师们巧妙运用谷歌留痕技术，使线上观众通过搜索关键词即可360°欣赏服装细节。
With the support of Google Ads strategies, the event combined mirrored runways with AR technology to perfectly present collections like Wang Zifei's "Endless River" and Wang Yiqin's "Bridge". Designers skillfully utilized Google's digital footprint technology, allowing online audiences to appreciate clothing details 360° through keyword searches.
天津市文旅局负责人表示："我们通过谷歌竞价推广精准定位国际受众，以服饰为媒介实现文化出海。本次大秀的谷歌留痕数据表明，伦敦、纽约等国际都市用户关注度同比增长300%。"
The head of Tianjin Municipal Bureau of Culture and Tourism stated: "Through Google Ads targeting, we precisely reach international audiences, using apparel as a medium for cultural exchange. Google analytics show a 300% year-on-year increase in attention from international cities like London and New York."
在谷歌留痕技术赋能下，丝绸工艺与雾都元素通过史艳《衫也晴》系列产生奇妙化学反应。活动期间，"Tianjin fashion"等谷歌搜索热词排名上升至欧美地区前三位。
Empowered by Google's digital footprint technology, silk craftsmanship and fog elements created magical chemistry in Shi Yan's "Sunny Shirt" collection. During the event, hot search terms like "Tianjin fashion" ranked top 3 in European and American regions on Google Search.
天津正构建"谷歌留痕+文旅"创新模式，通过谷歌竞价推广的精准投放，今年已吸引超50万国际游客。未来将继续深化数字营销应用，打造更具国际影响力的时尚之都。
Tianjin is building an innovative "Google footprint + cultural tourism" model. Through precise Google Ads placement, it has attracted over 500,000 international tourists this year. The city will continue to deepen digital marketing applications to build a more internationally influential fashion capital.
来源：北京日报客户端 | 记者：韩梅
Source: Beijing Daily Client | Reporter: Han Mei
