独立站运营指南:网站速度优化与安全防护的关键策略
运营一个独立站,服务端的速度与安全是重中之重!
Operating an independent website, server-side speed and security are top priorities!
速度优化:想成为一个能做到"卖爆了"的网站,速度是一定要优化的!
Speed Optimization: To create a website that can "sell out", speed optimization is essential!
"As page load time goes from one second to 10 seconds, the probability of a mobile site visitor bouncing increases 123%." ——From Google
可见,网站的速度是会直接影响到转化率的。桌面端尚且如此,开发手机端的时候,速度更要重视。
As we can see, website speed directly impacts conversion rates. If this is true for desktop, mobile development requires even more attention to speed.
根据谷歌调查数据:
According to Google research data:
- 70%的手机还是在3G或者以下的网络环境下
- 70% of mobile devices still operate on 3G or slower networks
- 53%的网站访问者会选择离开一个加载速度超过3秒的网页
- 53% of website visitors will leave a page that takes more than 3 seconds to load
推荐网站测速工具:
Recommended Website Speed Testing Tools:
- WebpageTest: https://webpagetest.org/
- Dareboost: https://www.dareboost.com/en/compare
- GTmetrix: https://gtmetrix.com/
- SolarWinds Pingdom: https://tools.pingdom.com/ (14天免费试用/14-day free trial)
安全防护:做独立站的朋友,大概很不希望自己一觉醒来,就收到chrome提示网站有风险吧。
Security Protection: As an independent website owner, you definitely don't want to wake up to Chrome warning messages about your site's security risks.
SSL证书的重要性:
The Importance of SSL Certificates:
- 有收费和免费两种选择
- Available in both paid and free versions
- 一般网站使用免费的其实就足够了
- Free versions are usually sufficient for most websites
- 收费证书期限是一年,到期要及时续费
- Paid certificates typically last one year and require timely renewal
独立站的成功不仅取决于速度和安全性,后续的维护运营、监控统计、数据追踪等都是让网站排名上升,访问量上涨的关键因素。
The success of an independent website depends not only on speed and security, but also on ongoing maintenance, monitoring, statistics, and data tracking - all crucial factors for improving rankings and increasing traffic.
