24小时在线海外推广SEO与谷歌竞价推广入门教程

24小时在线海外推广SEO与谷歌竞价推广入门教程

24/7 Overseas SEO Promotion & Google Ads Beginner's Guide

网络广告插上"想象的翅膀" - 在近日举行的"2015易博DSP电商效果营销论坛"上，亿玛精准营销事业群总裁秦令今基于多年的电商服务心得，发布了《易博DSP四全模式客户服务规范》。

"Internet Advertising Grows Wings of Imagination" - At the recently held "2015 E-Bo DSP E-commerce Performance Marketing Forum", Qin Lingjin, President of Yima Precision Marketing Business Group, released the "E-Bo DSP Four-Comprehensive Model Customer Service Specification" based on years of e-commerce service experience.

DSP（需求方平台）与Ad Exchange（广告交易平台）和RTB（实时竞价）崛起于美国，在世界网络展示广告领域方兴未艾。根据艾瑞咨询报告，2015年中国DSP广告投放市场规模将达68.9亿元，环比增长97.9%。

DSP (Demand Side Platform), together with Ad Exchange and RTB (Real Time Bidding), emerged in the US and is flourishing in the global online display advertising field. According to iResearch, China's DSP advertising market will reach 6.89 billion yuan in 2015, with a year-on-year growth of 97.9%.

电商营销新趋势：亿玛科技CEO柯细兴介绍，易博DSP近3年为电商带来年均增速达到300%的销售增长。京东在今年"618"期间借助DSP广告销售额较日均提升20倍。

New E-commerce Marketing Trends: Ke Xixing, CEO of Yima Technology, stated that E-Bo DSP has brought e-commerce an average annual sales growth of 300% in recent three years. JD.com achieved 20 times the daily sales during this year's "618" with DSP advertising.

悠易互通产品副总裁花芳表示，已推出DSP2.0，实现了RTB与非RTB广告流量整合与实时优化，每天提供覆盖PC、移动端的多形式广告流量。

Hua Fang, VP of Product at Youyi Mutual, announced the launch of DSP 2.0, integrating RTB and non-RTB ad traffic with real-time optimization, providing multi-format ad coverage across PC and mobile daily.

专家观点：对外经贸大学谢毅教授认为，当前已进入大数据营销时代。基于云技术的DSP能通过数据算法实现精准投放，未来中国DSP市场将呈现垂直化、差异化发展。

Expert Insight: Professor Xie Yi from UIBE believes we've entered the era of big data marketing. Cloud-based DSP enables precise targeting through data algorithms, and China's DSP market will develop vertically with differentiation in the future.