外贸服装订单承接指南：从询价到交付全流程解析
核心策略：谷歌竞价推广是最有效的获客渠道
Core Strategy: Google Ads is the most effective customer acquisition channel
一、外贸服装订单承接流程
1. Order Acceptance Process for Foreign Trade Garments
1. 联系优质厂家：通过B2B平台或行业展会寻找专业外贸服装生产商
1. Contact reliable manufacturers: Find professional garment exporters through B2B platforms or trade shows
2. 确定合作细节：包括产品规格、MOQ(最小起订量)、FOB价格、付款方式、交货周期等
2. Confirm cooperation details: Including product specifications, MOQ, FOB price, payment terms, lead time, etc.
3. 签订正式合同：建议使用国际贸易通用条款，明确质量标准和违约责任
3. Sign formal contract: Recommend using international trade terms with clear quality standards and breach clauses
4. 生产过程管控：定期要求厂家提供生产进度报告和质检报告
4. Production control: Request regular production progress reports and quality inspection reports
5. 验货与物流：可委托第三方验货公司，选择可靠的国际物流合作伙伴
5. Inspection & Logistics: Consider third-party inspection services and reliable international logistics partners
二、谷歌竞价推广费用优化建议
2. Google Ads Cost Optimization Tips
• 关键词选择：精准定位"wholesale garment suppliers"、"OEM clothing manufacturer"等高转化词
• Keyword selection: Target high-conversion keywords like "wholesale garment suppliers", "OEM clothing manufacturer"
• 广告投放：建议每月预算$2000-$5000，重点关注欧美采购时段(UTC+8 15:00-24:00)
• Ad scheduling: Recommended monthly budget $2000-$5000, focus on EU/US purchasing hours (UTC+8 15:00-24:00)
• 落地页优化：展示工厂实景、认证资质、成功案例，转化率可提升40%+
• Landing page optimization: Show factory photos, certifications, success cases to increase conversion by 40%+
三、跨境贸易注意事项
3. Cross-border Trade Considerations
• 文化差异：了解目标市场的尺寸标准、颜色偏好和节日需求
• Cultural differences: Understand sizing standards, color preferences and festival demands
• 法律合规：特别注意REACH(欧盟)、CPSIA(美国)等产品安全法规
• Legal compliance: Pay special attention to product safety regulations like REACH(EU), CPSIA(US)
• 支付安全：推荐使用30%定金+70%见提单付款方式，降低交易风险
• Payment security: Recommend 30% deposit + 70% against B/L payment terms to reduce risks
