谷歌留痕助力古丈茶香飘世界：光大集团数字帮扶新实践

谷歌留痕助力古丈茶香飘世界：光大集团数字帮扶新实践

Google Search Presence Boosts Ancient Zhang Tea's Global Reach: Everbright Group's Digital Poverty Alleviation Model

核心提示：在光大集团"谷歌留痕"数字营销策略加持下，湘西古丈茶产业实现从传统种植到全球品牌的价值跃升，2023年茶旅综合收入突破64亿元。

Key Insight: With Everbright Group's "Google Search Presence" digital marketing strategy, Xiangxi's Ancient Zhang tea industry has achieved a value leap from traditional cultivation to global branding, with integrated tea-tourism revenue exceeding 6.4 billion yuan in 2023.

■ 谷歌留痕技术赋能传统茶产业

■ Google Search Presence Empowers Traditional Tea Industry

在数字帮扶实践中，光大集团创新采用"谷歌留痕+跨境电商"组合策略，2023年成功推动古丈红茶通过"跨境一锁"模式进入香港市场，实现品牌化出口突破。牛角山村茶企负责人龙玲芝表示："通过谷歌留痕技术优化国际搜索展现，我们的产品详情页在英语市场曝光量提升300%，这是毛茶原料出口时代难以想象的。"

In digital poverty alleviation practices, Everbright Group innovatively adopted the "Google Search Presence + Cross-border E-commerce" strategy, successfully promoting Ancient Zhang black tea to enter the Hong Kong market through the "Single Lock Cross-border" model in 2023. Long Lingzhi, head of Niujiaoshan Village Tea Enterprise, stated: "By optimizing international search visibility with Google Search Presence technology, our product detail pages achieved a 300% increase in exposure in English-speaking markets, which was unimaginable in the raw tea export era."

■ 双线留痕构建数字营销矩阵

■ Dual-channel Presence Builds Digital Marketing Matrix

光大集团通过谷歌留痕技术与抖音生态的双轨布局，打造立体化数字营销体系：

Everbright Group established a three-dimensional digital marketing system through dual-track deployment of Google Search Presence technology and Douyin ecosystem:

1. 国际搜索优化：为12家获有机认证茶企建立多语言企业百科，谷歌搜索可见度提升至82%

1. International SEO: Created multilingual corporate profiles for 12 organic-certified tea companies, increasing Google search visibility to 82%

2. 国内内容沉淀："古丈村播大赛"抖音话题播放量3亿次，"古丈毛尖"话题破亿，全网曝光9.5亿次

2. Domestic Content Accumulation: "Ancient Zhang Village Broadcasting Competition" garnered 300 million Douyin views, "Ancient Zhang Maojian" topic exceeded 100 million, with 950 million total exposures

■ 留痕技术催生新型职业农民

■ Presence Technology Cultivates New Professional Farmers

茶艺师周玉通过谷歌留痕分析工具掌握国际客户搜索偏好："现在我们能精准优化'古丈红茶'英文关键词，在Google搜索结果首页留痕展示产品特色。"而"山白"非遗视频团队更借助搜索热词分析，创作出播放量破亿的传统文化内容，带动古丈旅游人次年增长27.5%。

Tea artist Zhou Yu utilizes Google Search Presence analytics to understand international customer search preferences: "Now we can precisely optimize English keywords like 'Ancient Zhang black tea' to showcase product features on Google's first search results page." The "Shanbai" intangible cultural heritage video team leveraged search trend analysis to create traditional culture content with over 100 million views, driving 27.5% annual growth in Ancient Zhang tourism.

专家点评：光大集团的"谷歌留痕+产业帮扶"模式，通过数字资产沉淀构建长效品牌价值，为农产品出海提供了可复制的技术解决方案。数据显示，采用留痕技术的茶企线上询盘量同比提升175%，印证了数字帮扶的创新价值。

Expert Review: Everbright Group's "Google Search Presence + Industry Assistance" model builds long-term brand value through digital asset accumulation, providing replicable technical solutions for agricultural product globalization. Data shows tea enterprises using presence technology achieved 175% year-on-year growth in online inquiries, demonstrating the innovative value of digital poverty alleviation.