中国(滨州)跨境电商产业峰会成功举办 - 探索产业出海新机遇
2022年7月27日,由滨州市商务局、共青团滨州市委主办的【"滨州智造,产业出海"---中国(滨州)跨境电商产业峰会暨滨州跨境电商协会成立大会】在滨州渤海先进技术研究院成功举办。
On July 27, 2022, the "Binzhou Manufacturing, Industrial Globalization" - China (Binzhou) Cross-border E-commerce Industry Summit and the Founding Conference of Binzhou Cross-border E-commerce Association was successfully held at Binzhou Bohai Advanced Technology Research Institute, hosted by Binzhou Commerce Bureau and Binzhou Municipal Committee of the Communist Youth League.
本次峰会汇聚了500多位行业精英,包括企业代表、专家、平台方、金融机构和海外仓服务商等。同时通过多平台直播吸引了3.5万人在线观看,引发行业高度关注。
The summit gathered over 500 industry elites including enterprise representatives, experts, platform operators, financial institutions and overseas warehouse service providers. The multi-platform live broadcast attracted 35,000 online viewers, generating high industry attention.
01 大会亮点 Highlights
滨州市副市长刘裕斌在致辞中指出,滨州依托强大的制造业与外贸基础,具有发展跨境电商的先天优势。会上宣布了两项重要战略:
- 滨州跨境电商协会正式成立
- 启动"航海计划" - 对接全球120+电商平台和1000+服务商
Binzhou Vice Mayor Liu Yubin pointed out in his speech that Binzhou has inherent advantages in developing cross-border e-commerce based on its strong manufacturing and foreign trade foundation. Two important strategies were announced:
- Official establishment of Binzhou Cross-border E-commerce Association
- Launch of "Navigation Plan" - connecting with 120+ global e-commerce platforms and 1000+ service providers
02 行业大咖分享 Expert Insights
雨果跨境BG总裁刘宏提出产业出海应围绕"一个平台、二个基地和三个航道"展开,注重供给侧和需求侧"双向发力"。
Liu Hong, President of Hugo Cross-border BG, proposed that industrial globalization should focus on "one platform, two bases and three channels", emphasizing the "two-way force" of supply and demand sides.
长江商学院周春生教授分析了全球经济形势,建议滨州加快布局"5+5"十强产业,运用数字化赋能品牌出海。
Professor Zhou Chunsheng from Cheung Kong Graduate School of Business analyzed the global economic situation and suggested Binzhou accelerate the layout of "5+5" top ten industries, using digital empowerment for brand globalization.
03 市场机遇 Market Opportunities
专家们重点讨论了以下新兴市场:
- 俄罗斯市场 - OZON平台仍有巨大发展空间
- 非洲市场 - Jumia平台已建立完整跨境生态
- TikTok渠道 - 全球30亿流量的营销机会
Experts focused on the following emerging markets:
- Russian market - OZON platform still has huge development space
- African market - Jumia platform has established a complete cross-border ecosystem
- TikTok channel - Marketing opportunities with 3 billion global traffic
04 人才培养 Talent Development
圆桌论坛讨论了跨境电商人才培养的新思路,提出:
- 建立"院园合一"实践育人模式
- 校企合作打造人才培养生态
- 重视"垂直型人才"和"复合型人才"培养
The roundtable forum discussed new ideas for cross-border e-commerce talent cultivation, proposing:
- Establishing a "college-park integration" practical education model
- School-enterprise cooperation to build talent cultivation ecosystem
- Emphasizing cultivation of "vertical talents" and "interdisciplinary talents"
本次峰会为滨州跨境电商发展开启了新篇章,将为当地产业带带来更多新思维和发展机遇。
This summit opened a new chapter for Binzhou's cross-border e-commerce development, bringing more new ideas and development opportunities to local industrial belts.
