移动端网站优化:掌上时代,谷歌SEO秘籍解析
谷歌移动优先索引时代来临
Starting from July, Google will default to mobile-first indexing, marking an important turning point that officially ushers in the post-PC era.
国内GGSEO现状
In China, there are indeed Google SEO masters, but they usually keep a low profile. Having worked in SEO and SEM for several years, I still find Google optimization quite challenging to master.
必备工具掌握
Google Search Console and Google Analytics are must-learn tools. Surprisingly, many domestic SEO practitioners don't even know how to use them.
中英文搜索差异
There are differences between Google English and Google Chinese versions, and Google Chinese also differs from Baidu. Google tends to truncate website titles in search results.
关键词优化核心
The connection between a keyword and its page is crucial, especially relevance. For foreign trade websites, simplicity is key - foreigners prefer clean designs over flashy ones, as evidenced by Amazon's timeless interface.
系统选择误区
Google doesn't favor any particular CMS system. The so-called "SEO-friendly" systems popular in China don't necessarily work better for Google - it treats DEDE, ECMS and WordPress equally.
人工审核机制
Google employs a manual review system. Many websites get penalized without realizing why, requiring case-by-case optimization adjustments.
社交信号重要性
Currently, Google places more emphasis on SNS interactions. Methods like Facebook traffic generation have become increasingly important.
语言能力要求
If your English isn't good, forget about Google optimization. Many people don't realize this until it's too late. Truth be told, Google optimization is significantly more challenging than domestic SEO.
