国产潮流玩具海外热销：揭秘中国潮玩全球化的成功密码

国产潮流玩具海外热销：揭秘中国潮玩全球化的成功密码

Why Are Chinese Trendy Toys So Popular Overseas? Sales Double Growth Explained

近期，国产潮流玩具在海外市场掀起一股热潮。从线下门店到线上直播间、商场里的自动售货机前，都能看到众多海外消费者的身影。

Recently, Chinese trendy toys have sparked a wave of popularity in overseas markets. From physical stores to live streaming rooms and vending machines in shopping malls, the presence of international consumers is evident everywhere.

某玩具厂负责人表示，今年的销量相较去年实现了翻倍增长，推出的每一款产品都备受欢迎，在海外市场的销售增长十分显著。

A toy factory executive revealed that this year's sales have doubled compared to last year, with every new product release being well-received and showing remarkable sales growth in international markets.

海关部门相关人员指出，全球动漫衍生品中80%产自中国，其中超过1/3在东莞生产，具有原创IP的潮玩更是出口到了全球100多个国家和地区。

Customs officials noted that 80% of global anime derivatives are made in China, with over one-third produced in Dongguan. Trendy toys with original IPs have been exported to more than 100 countries and regions worldwide.

这一现象表明中国潮玩产业已成功实现从"中国制造"向"中国创造"的转型升级，通过原创IP和独特设计赢得了全球消费者的青睐。

This phenomenon demonstrates that China's trendy toy industry has successfully transformed from "Made in China" to "Created in China", winning global consumers' favor through original IPs and unique designs.