为什么你的Facebook广告账户不消耗？7大原因及解决方案

为什么你的Facebook广告账户不消耗？7大原因及解决方案

Why Is Your Facebook Ad Account Not Spending? Top 7 Reasons and Solutions

在Facebook广告投放过程中，许多广告主都会遇到一个共同问题：广告创建后账户没有消耗。本文将为您详细解析7大可能原因及对应的解决方案。

Many advertisers face a common issue in Facebook advertising: the account doesn't spend after ad creation. This article will analyze the top 7 possible reasons and corresponding solutions.

1. 账户余额不足 / Insufficient Account Balance

前往账户概览查看余额是否充足，及时充值确保广告正常投放。

Check your account overview for sufficient balance and top up in time to ensure normal ad delivery.

2. 动态投放金额限制 / Dynamic Spending Limit (DSL)

新账户可能受到每日投放金额限制。若消耗停在整数金额(如450、350)，很可能是DSL限制。连续一周花满额度可自动解限。

New accounts may face daily spending limits. If spending stops at round numbers (e.g., 450, 350), it's likely DSL. Spending the full limit for a week will automatically lift the restriction.

3. 资产状态问题 / Asset Status Issues

检查Facebook/Instagram账号状态是否健康，主页是否为已发布状态。

Check if your Facebook/Instagram accounts are in good standing and if your page is published.

4. 广告设置错误 / Incorrect Ad Settings

仔细检查定位、受众和投放时间设置是否正确。

Double-check your targeting, audience, and scheduling settings.

5. 审核问题 / Review Issues

确保广告素材符合Facebook政策。刚过审的广告请耐心等待。

Ensure ad creatives comply with Facebook policies. Be patient for newly approved ads.

6. 预算/竞价设置 / Budget/Bid Settings

检查预算是否充足，尝试将手动出价改为自动出价。

Check if budget is sufficient, consider switching from manual to automatic bidding.

7. 频繁操作 / Frequent Operations

短期内频繁操作会触发系统重新学习，等待约2天即可恢复。

Frequent operations trigger system relearning. Wait about 2 days for recovery.

如果以上方法都无法解决问题，建议联系MetaCC团队获取专业支持。

If none of these solutions work, contact MetaCC team for professional support.

本文由专业SEO团队整理，帮助跨境电商解决Facebook广告投放难题。

This article is curated by professional SEO team to help cross-border e-commerce solve Facebook ad delivery issues.