台州宠物用品企业借力SEO优化与谷歌竞价 加速开拓海外"萌宠经济"市场
浙江台州 - 在台州华茂工艺品股份有限公司的生产车间里，工人们正在为即将出口的500件猫爬架做最后的质检包装。这些产品将通过海关查验后发往欧美日澳等国际市场。
随着全球"宠物经济"的持续升温，台州海关通过数字化监管和精准服务，助力当地宠物用品企业拓展海外市场。 Pet economy continues to heat up globally, with Taizhou Customs facilitating local pet supplies companies to expand overseas markets through digital supervision and targeted services.
台州华茂作为行业龙头企业，其生产的猫爬架、宠物家具等产品远销30多个国家和地区。公司生产负责人王华军表示："我们通过谷歌竞价广告和SEO关键词优化策略，精准触达海外养宠人群，今年订单已达3800万元，同比增长超10%。"
As an industry leader, Taizhou Huamao's cat trees and pet furniture are exported to over 30 countries. Production manager Wang Huajun noted: "Through Google Ads and SEO keyword optimization strategies, we accurately reach overseas pet owners, with orders reaching 38 million yuan this year, up over 10% year-on-year."
温岭市鑫泰工艺品有限公司则专注于狗咬胶产品，其总经理王晖介绍："我们针对不同市场优化多语言网站内容和本地化关键词，欧盟市场预计今年出口将超800万美元。"
Wenling Xintai Crafts specializes in dog chews. GM Wang Hui explained: "We optimize multilingual website content and localized keywords for different markets, with EU exports expected to exceed $8 million this year."
海关数字化赋能是重要推动力。台州海关运用远程查验技术，将查验时间缩短50%以上，同时通过"智慧海关"系统为企业提供实时政策指导和市场分析。
Customs digitalization is a key driver. Taizhou Customs uses remote inspection technology to reduce inspection time by over 50%, while providing real-time policy guidance and market analysis through its "Smart Customs" system.
数据显示，2023年台州宠物用品出口达2.21亿元，同比增长16%。企业通过搜索引擎营销和社交媒体推广，在海外市场建立了良好品牌形象。
Statistics show Taizhou's pet supplies exports reached 221 million yuan in 2023, up 16% year-on-year. Companies have built strong brand presence overseas through search engine marketing and social media promotion.
专家建议，宠物用品企业应继续深化跨境数字营销策略，优化产品页面SEO，同时关注海外社交媒体平台的精准投放，以抓住价值千亿美元的全球宠物市场机遇。
Experts recommend pet supplies companies further develop cross-border digital marketing strategies, optimize product page SEO, and focus on targeted placement on overseas social media platforms to capture opportunities in the global pet market worth hundreds of billions.
