谷歌SEO推广效果好吗？最佳竞价推广策略及适合产品分析
上次我们探讨了在FB上进行引流的产品选择，今天我们将深入分析适合谷歌推广的产品类型。
Last time we discussed product selection for FB traffic generation, today we'll analyze products suitable for Google promotion.
首先，我们需要了解谷歌和FB的广告机制存在显著差异。FB通过用户标签推送广告，而谷歌采用关键词机制，包括：
First, we need to understand the significant differences between Google and FB advertising mechanisms. FB pushes ads through user tags, while Google uses keyword mechanisms including:
- 搜索广告 (Search Ads)
- 购物广告 (Shopping Ads)
- 展示广告 (Display Ads)
- YouTube广告 (YouTube Ads)
简而言之：谷歌是用户主动寻找产品，FB是产品主动寻找用户。
In short: Google is users actively seeking products, FB is products actively seeking users.
谷歌流量特点：
Google traffic characteristics:
- 价格比FB稍贵 (Slightly more expensive than FB)
- 效果非立竿见影 (Effects are not immediate)
- 需要投放周期 (Requires advertising cycle)
重要提示：客单价<80美金的产品可能不适合谷歌广告
Important note: Products with unit price <$80 may not be suitable for Google Ads
适合谷歌推广的产品特征
Characteristics of Products Suitable for Google Promotion
判断技巧：如果产品不需要图片/视频就能销售，适合谷歌推广
Judgment tip: If products can be sold without images/videos, they are suitable for Google promotion
反之，需要视觉展示的产品更适合：
Conversely, products requiring visual presentation are more suitable for:
- FB广告 (FB Ads)
- Ins广告 (Instagram Ads)
下期预告：我们将探讨TK平台的推广策略
Next episode: We'll explore promotion strategies on TK platform
